PressClub United Kingdom · Article.
BMW TURNS UP THE VOLUME IN COLLABORATION WITH ALL POINTS EAST FESTIVAL.
Wed Aug 04 11:00:00 CEST 2021 Press Release
• BMW has partnered with music and entertainment festival, All Points East, to launch the BMW Play Next stage, hosted by music legend Edith Bowman • Headlined by Sad Night Dynamite, Alewya, Elkka and SCORS, the new stage will introduce fans to future headliners as an evolution of the acclaimed BMW Play Next podcast, which launched in 2020 to shine a spotlight on emerging talent • BMW will also be supporting sustainability at All Points East by supplying a fleet of BMW X5 plug-in hybrid vehicles for artist transport throughout the festival
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Chris Overall
BMW Group
Tel: +44-1252-92-1809
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Author.
Chris Overall
BMW Group
• BMW has partnered with music and entertainment festival, All Points
East, to launch the BMW Play Next stage, hosted by music legend Edith
Bowman
• Headlined by Sad Night Dynamite, Alewya, Elkka and
SCORS, the new stage will introduce fans to future headliners as an
evolution of the acclaimed BMW Play Next podcast, which launched in
2020 to shine a spotlight on emerging talent
• BMW will also be
supporting sustainability at All Points East by supplying a fleet of
BMW X5 plug-in hybrid vehicles for artist transport throughout the festival
Following on from the successful launch of the Play
Next podcast last year, BMW is continuing its drive to
support the arts by announcing the launch of the brand-new BMW
Play Next stage at All Points East,
hosted by Edith Bowman.
Bringing the hit music discovery podcast to All Points East
festival in Victoria Park across the bank holiday weekend on 27-30
August 2021, the brand-new stage will introduce fans to future
headliners. The BMW Play Next podcast built its
reputation as a space for pioneering performances, showcasing
innovative and ground-breaking music from the next generation of
industry talent.
The original series of the podcast saw some of the key players
in the music world take a deeper look into the topics facing the
industry, including the future of festivals in a post COVID-19 world.
A year on, BMW Play Next has taken it up another
gear, providing a physical as well as digital platform to power
emerging talent.
TV and Radio broadcaster Edith Bowman, host of the BMW
Play Next Podcast series, says, “I am massively excited
that following the success of last year, BMW Play Next has evolved,
and alongside the podcast will now also be supporting the next
generation of future festival headliners with a live stage at All
Points East Festival.
“Like everyone, I have missed live music so much and it’s been
such a challenging time for musicians. Having a stage at the
festival is a great next step for what we have been trying to
achieve with Play Next, providing a platform to perform and an
opportunity for music fans to discover amazing new and fast rising talent.
“I am genuinely so impressed with the commitment that BMW are
giving this project, music, and new artists, which is more important
than ever following lockdown. I cannot wait to get onsite and listen
to all the new acts, talk to them about their latest material and
most of all, be amongst festival goers again.”
Reflecting the innovative spirit and shared passion for
creativity, the collaboration between BMW and All Points East will see
a diverse selection of artists on stage. Furthermore, BMW will be
supporting the festival’s sustainability policies by supplying a fleet
of BMW X5 plug-in hybrid vehicles that will provide artist transport
throughout the weekend.
For those unable to attend the festival an exclusive
episode of the BMW Play Next podcast will feature
some of the headline acts from the new stage, including an interview
and track session with headliner Elkka. The
breakthrough DJ and producer from Cardiff has forged a formidable
reputation for euphoric house music that received backing from the
likes of Four Tet and Annie Mac.
Over the four days of All Points East (Friday 27th –
Monday 30th August), the BMW Play Next
stage will see a vibrant and diverse selection of artists, headlined
by Sad Night Dynamite, Alewya,
Elkka and SCORS.
Friday 27 August
Sad Night Dynamite
Tyson
Coco Maria
Jodie Nicholson
Alisa Tully
Saturday 28 August
Alewya
Priya Ragu
Aziya
Chrissi
Sunday 29 August
Elkka
Rosie Lowe (DJ
set)
Swoose
Jay Carder
Grainger
Monday 30 August
SCORSE
Swim
School
Attawalpa
Ora Violet
Find out more and to listen to previous episodes of BMW Play
Next, visit https://discover.bmw.co.uk/article/bmw-presents-play-next
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises 31
production and assembly facilities in 15 countries; the company has a
global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2020 was €5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
www.bmwgroup.com
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For further information please contact:
Helen Wilson
Senior Press Officer, BMW & MINI
Communications
Tel: 07815 372 480
Email: Helen.Wilson@bmw.co.uk
Chris Overall
BMW Media Relations Manager
Tel: 07815
370 990
Email: Chris.Overall@bmw.co.uk
Emma Begley
General Manager, Communications
Tel:
07815 371 062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel:
07815 376 867
Email: Graham.Biggs@bmw.co.uk
For All Points East Press enquiries, please contact: The Outside Organisation:
chris.goodman@outside-org.co.uk
suzie.fellows@outside-org.co.uk
About Tower Hamlets:
Tower Hamlets Council owns Victoria
Park and in 2017, awarded All Points East Festival promoters a
contract with an onus to ensure that community benefits such as
supporting culture, business and employment in the borough, working
with residents to reduce any negative impacts of the festivals; and
generating much needed income for public services are a key part of
what is delivered.
About AEG Presents:
AEG Presents is AEG's
live-entertainment division, a collection of companies dedicated to
all aspects of live contemporary music performance, touring and a
variety of programming and multi-media production. AEG Presents is
behind festivals such as California’s famed Coachella, Los Angeles’
Camp Flog Gnaw Carnival, London’s BST Hyde Park and All Points East,
Paris’ Rock en Seine and a myriad of tours, live shows and venues
around the world including the world’s most popular venue The O2 in
London, LA’s Staples Center and many more.
For more information, visit AEG today at www.aegworldwide.com
AEG’s European headquarters are located in London.
Follow us on Twitter and Instagram @AEG_Presents
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