MINI OPENS ITS DOORS TO PAWS WITH DOGS TRUST.

MINI announces the paw-fect partnership with Dogs Trust, the UK's largest dog welfare charity, on a mission to help dogs travel happier across the nation and become the first officially dog-friendly car retailer by 2022.

With 12.5 million dogs in the UK, one in three households now include a dog[1], meaning man’s faithful friend has never been more prevalent in our lives, or our communities.

David George, Director of MINI UK says, “Born from our entire team’s passion for dogs, we are so excited to be partnering with Dogs Trust, an organisation that is very close to my heart after we adopted our Lurcher, Harry from them three years ago.

“With more dogs in families now than ever before, we want to help make sure they travel safely and enjoy the ride. It’s just as important to us that our four-legged customers love being in a MINI as much as the drivers do and we have had a lot of fun letting dogs of all shapes and sizes put our cars through the ultimate tail-wagging tests. As our partnership continues we are really looking forward to working with Dogs Trust to help us support our MINI and dog-loving customers across the car buying and ownership journey, as we strive to become the UK’s first officially dog-friendly car retailer.”

Whilst all MINI UK retailers will be welcoming dogs through the doors with important doggy equipment such as bowls and mats, MINI will also be working with Dogs Trust canine behaviour experts to educate consumers on best practice for happy dog car journeys.

Dr Jenna Kiddie, Head of Canine Behaviour at Dogs Trust says, “As the UK’s largest dog welfare charity, we’re delighted to be part of MINI’s journey to becoming fully dog friendly.

“It’s really important that your car is right for the whole family, including your four-legged passenger, whose needs and safety requirements are slightly different to ours. It’s wonderful to see MINI, such an iconic automotive brand, considering the needs of dog owners, so they can make sure their beloved canine family members are safe and comfortable when on the road.”

A recent survey conducted among MINI UK customers showed that 9 in 10 dogs (91%) are happy riding in a MINI, rising to 95% for MINI Clubman owners[2], confirming every MINI model has features that make it ideal for dog owners.

Helping the dogs of the UK to travel happier, MINI stocks a range of dog travel products which includes a dog guard and rear compartment mat, everything MINI owners need to ensure their dog is safe, comfortable, and content in their vehicle.

So, whether your family includes a Miniature Dachshund or a Doberman, MINI can ensure life is as bright from the boot as it is from behind the wheel! The generous boot space of the MINI Countryman, the convenient split rear doors of the MINI Clubman, ease of access, smooth handling, high quality interiors and the new dog pack, mean that every pooch can be matched with its perfect MINI partner.

Watch the film here: https://www.youtube.com/watch?v=vNb0l4rcf6E 

Visit the new MINI Dogs Hub to find out more: https://www.mini.co.uk/en_GB/home/mini-dogs-hub.html

To sniff out your local showroom and find out more about the MINI UK and Dogs Trust partnership, please visit www.mini.co.uk. 

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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About Dogs Trust         
Dogs Trust is the UK’s largest dog welfare charity and normally cares for around 14,000 dogs across its network of 20 rehoming centres in the UK and one in Dublin. Dogs Trust has a non-destruction policy and will never put a healthy dog to sleep. The charity also focuses its efforts on understanding dogs and sharing that knowledge with the wider public to prevent problem behaviours that can result in relinquishment or abandonment. We are working towards the day when all dogs can enjoy a happy life, free from the threat of unnecessary destruction.      

Website: https://www.dogstrust.org.uk/

MINI Press Office Contacts:
Helen Wilson
Senior Press Officer, BMW & MINI Communications
Tel: 07815 372480
Email: Helen.Wilson@bmw.co.uk

Georgina Cox                                                     
MINI Media Relations Manager
Tel: 07815 370878               
Email: Georgina.Cox@mini.co.uk

Emma Begley
General Manager, Product and Internal Communications
Tel: 07815 371062
Email: Emma.Begley@bmw.co.uk

Graham Biggs                
Corporate Communications Director
Tel:  07815 376867
Email:  Graham.Biggs@bmw.co.uk

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