PressClub United Kingdom · Article.
MINI boost for Tiny Forest initiative
Thu Mar 18 09:00:00 CET 2021 Press Release
MINI UK has partnered with Earthwatch Europe to support the Tiny Forest programme, boosting biodiversity in urban areas and creating accessible green space for communities to reconnect with nature.
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Helen Wilson
BMW Group
Tel: +44-1252-92-1928
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Author.
Helen Wilson
BMW Group
A Tiny Forest is made up of 600 densely packed native trees in a
space the size of a tennis court and are capable of attracting over
500 animal and plant species within the first 3 years.
The first MINI-funded Tiny Forest has been planted in East
Wichel Park, near MINI Plant Swindon, in partnership with South
Swindon Parish Council who manage the park.
David George, Director, MINI UK & Ireland said “MINI are
really excited to partner with Earthwatch Europe to plant Tiny Forests
in our local communities and across the UK. For over 61 years we have
made cars using resources responsibly and to maximum effect. Our
shared values of sustainability and bringing people together is what
makes this such a great partnership.”
With the help of young people from local schools and the wider
community, over the next two years, Earthwatch will collect data from
the MINI Tiny Forest on: carbon absorption, flood mitigation, thermal
comfort and biodiversity, as well as assess the social and wellbeing
benefits of having this new green space in an urban area.
Louise Hartley, Tiny Forest Programme Manager at Earthwatch
Europe, said “Tiny Forests provide rich opportunities for connecting
young and old alike with the environment and sustainability. It’s
vital that we give people the knowledge and skills to protect our
natural world and inspire them to take positive action. We are
delighted to be working with MINI UK to bring these inspiring spaces
to Swindon and Oxford.”
Councillor Chris Watts, Chair of South Swindon Parish Council,
said “We are really pleased to be working with Earthwatch Europe and
MINI UK to bring the first Tiny Forest to Swindon. As a Parish Council
we wanted to join the Tiny Forest programme as its focus is to work
with the local community in developing and monitoring the trees. The
Tiny Forest is being planted in the relatively new community of East
Wichel. We hope it will become a unique feature for that community
that people from across Swindon will visit.”
The next MINI Forest will be planted in Oxford in 2022, with
plans for more across the UK already in the making.
For more information about Tiny Forests visit https://earthwatch.org.uk/get-involved/tiny-forests
Ends
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. The BMW Group production
network comprises 31 production and assembly facilities in 15
countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion. As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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Earthwatch Europe – www.earthwatch.org.uk
Earthwatch Europe is an environmental charity with science at
its heart. We connect people with the natural world, monitor the
health of our natural resources, and inform the actions that will have
the greatest positive impact.
We work together with scientists, businesses, civil society and
policy-makers to drive the change we need to live within our means and
in balance with nature.
South Swindon Parish Council – https://www.southswindon-pc.gov.uk
South Swindon Parish Council is a second tier local authority
who make improving the local community at the heart of all it does.
The Parish Council was first formed in 2017 and holds a 99 year lease
on East Wichel Park, where the Tiny Forest is being planted.
MINI Press Office Contacts:
Helen Wilson
Media Relations Executive
Tel:
07815 372480
Email: Helen.Wilson@bmw.co.uk
Georgina
Cox
MINI
Media Relations Manager
Tel: 07815
370878
Email: Georgina.Cox@mini.co.uk
Emma Begley
General Manager, Product and Internal
Communications
Tel: 07815 371062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
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