PressClub United Kingdom · Article.
BMW celebrates success at What Car? Awards 2021
Thu Jan 14 16:00:00 CET 2021 Press Release
• BMW celebrates five category wins at the What Car? Awards 2021 • 3 Series, 4 Series & 5 Series all successful, alongside BMW X5 and X6 • Nine ‘Best Buy’ category wins for BMW and a further two for MINI
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BMW Group
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Chris Overall
BMW Group
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BMW has kicked off 2021 by scooping an impressive number of wins at the 43rd annual What Car? Awards.
The BMW 3 Series, 4 Series and 5 Series were all recognised, as
were the BMW X5 and X6, with a further nine awards for a range of
models across the Best Buy categories, where MINI also snapped up two awards.
The BMW 330e secured the highly coveted Executive Car of the
Year award, to add to the seven industry awards already collected in 2020.
Steve Huntingford, Editor, What Car?, said “The latest 3 Series
has been our favourite executive car ever since it went on sale, but
the specific magic of the plug-in hybrid 330e is in being all things
to all drivers. It can run for up to 36 miles on electric power alone,
which is enough for most commutes, but it's also great at shrugging
off long motorway trips and displays an agility and sense of fun in
corners that no rival can match”.
The recently launched BMW 4 Series won Coupé of the Year, with
Huntingford praising the vehicle’s “perfectly balanced take on the
dual nature that makes for a world-class sports coupé”, while the BMW
530e was named the title’s Luxury Car of the Year.
The BMW X5 xDrive 45e and X6 xDrive 30d were also successful,
winning Luxury SUV of the Year and Coupé SUV of the Year respectively.
Impressed with the X5 for its hybrid credentials, Huntingford
commented, “When choosing a plug-in hybrid, it goes without saying
that you want economy and cost-effectiveness, but if you don’t want to
compromise on the finer things in life, the X5 xDrive45e is right up
your street”.
Huntingford also praised the BMW X6 for being class leading,
writing “without the X6, it’s doubtful the coupé SUV class would even
exist, and the latest version moves the game on again”.
The honours continued with BMW securing nine Best Buy wins
across its range of models, including Best Family Car Interior for the
BMW 1 Series, Best Plug-in Hybrid to Drive for the BMW 330e and Best
Estate Car to Drive for the BMW 3 Series Touring. The BMW 5 Series
Touring was recognised as Best Estate Car Interior, BMW 4 Series took
home Best Performance Car for Value and the BMW iX3, the brand’s first
fully electric SUV, took home Best Large Electric SUV.
Numerous BMW SAV models were also recognised, with the BMW X7
winning Best Luxury SUV for big families, Best Plug-in Hybrid interior
for the BMW X5 and the X3 winning Best Sports SUV for families.
MINI also enjoyed another successful year, securing two Best Buy
wins: Best Small Car Interior and Best Convertible for Value for the
MINI 3-Door Hatch and MINI Convertible.
Remarking on the win, Huntingford said “The latest MINI
Convertible is one of the most affordable drop-tops you can buy but,
crucially, it still feels every inch the premium product. Its interior
is a particular highlight, because it’s packed with fashionable
touches and there are quality materials everywhere you look. What's
more, with the roof down but the windows up, you’re well isolated from
wind bluster”.
The MINI Convertible remains the number one selling Convertible
in the UK, with 3,416 sold in 2020.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles
and more than 169,000 motorcycles worldwide. The profit before tax in
the financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion. As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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For further information please contact:
Helen Wilson
BMW Group Media Relations Executive
Tel:
07815 372 480
Email: Helen.Wilson@bmw.co.uk
Chris Overall
BMW Media Relations Manager
Tel: 07815
370 990
Email: Chris.Overall@bmw.co.uk
Emma Begley
General Manager, Communications
Tel:
07815 371 062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications Director
Tel:
07815 376 867
Email: Graham.Biggs@bmw.co.uk