PressClub United Kingdom · Article.
Tap into your MINI with the new app for customers and fans.
Thu Dec 03 00:25:00 CET 2020 Press Release
• New service supporting individual electromobility. • Intuitive user experience and new design. • Available from the Google Play Store and Apple App Store now.
Press Contact.
Helen Wilson
BMW Group
Tel: +44-1252-92-1928
send an e-mail
Author.
Helen Wilson
BMW Group
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By means of a built-in 4G-SIM Card and the MINI Connected App, MINI has been offering its customers a seamless connection between smartphone and vehicle since 2018. As of today, a new app generation is available and offers a new design, with intuitive and simplified user experience and new services supporting individual electromobility.
"With the new app generation, we are taking a further step
in extending the digital customer experience around our vehicles and
thus meeting the increased customer demand for digital services and
functions," said Peter Henrich, Senior Vice President BMW Group
Connected Company Customer. "With the My BMW App and the MINI
App, we seamlessly integrate our vehicles into the digital lifestyle
of our customers. Both apps offer a host of features, both for the
daily use of the vehicle and in the personal interaction with us as a
brand, which we are continuously expanding".
Stephan Durach, Senior Vice President BMW Group Connected
Company Development, Technical Operations, adds: “My BMW and the MINI
App set the standard for usability, safety and reliability. User
feedback and information on the behaviour of users of the previous
generation of the app were critical to the development process. The
two apps include popular and frequently used functions, and the new
platform allows us to continuously add new functionality, adapted to
our customers’ needs.”
MINI App features and highlights*:
IMMEDIATE ACCESS TO VEHICLE STATUS AND
FUNCTIONS.
The MINI App is the new universal interface
to the vehicle. It displays information about the status of the
vehicle and allows access to remote services for instance, locating
the vehicle or locking and unlocking the doors.
HANDY NAVIGATION FEATURES.
Destinations can be
sent directly from the app to the vehicle's navigation system where
maps shows the current traffic situation, petrol stations and charging
stations as well as parking facilities.
SMART SERVICES TO SUPPORT CUSTOMERS’ E-MOBILITY
LIFESTYLE.
The app offers new services for the MINI
Countryman Plug-In Hybrid and the MINI Electric, offering an improved
overview of the electrical range, charging status and charging
history. Using the app’s charging and climate timer, customers can
optimise the charging process by defining specific time windows and
departure times. Pre-conditioning is also possible, allowing drivers
to heat the vehicle in winter or cool it in summer for increased comfort.
THE SHORTEST WAY TO MINI AFTERSALES
SERVICE.
The MINI App enables direct contact with a
MINI Retailer, allowing customers to keep an eye on their vehicle's
service requirements. The MINI Roadside Assistance can also be reached
via the app in the event of problems with the vehicle. If consent is
given, service staff can see the location and status of the vehicle
for immediate over-the-air assistance. At the same time, customers can
track the arrival of the service vehicle. The MINI Online Shop can
also be conveniently accessed from the app.
The new app generation can be downloaded free of charge from the
Google Play Store and the Apple App Store.
*Full app functionality requires the remote services option.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles
and more than 175,000 motorcycles worldwide. The profit before tax in
the financial year 2019 was € 7.118 billion on revenues amounting to
€ 104.210 billion. As of 31 December 2019, the BMW Group had a
workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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MINI Press Office Contacts:
Helen Wilson
Media Relations Executive
Tel: 07815
372480
Email: Helen.Wilson@bmw.co.uk
Georgina
Cox
MINI
Media Relations Manager
Tel: 07815
370878
Email: Georgina.Cox@mini.co.uk
Emma Begley
General Manager, Product and Internal
Communications
Tel: 07815 371062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
Media website:
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