PressClub United Kingdom · Article.
MINI ELECTRIC HITS PRODUCTION MILESTONE.
Thu Jul 30 01:01:00 CEST 2020 Press Release
• MINI Plant Oxford has built more than 11,000 MINI Electrics since production began • More than 3,000 MINI Electric orders in the UK to date • UK is second largest market for electrified MINI models with 19 per cent sales share for MINI Electric and Countryman Plug-In Hybrid • In 2021, a third of MINI 3-Door Hatch models built is expected to be electric
Press Contact.
Helen Wilson
BMW Group
Tel: +44-1252-92-1928
send an e-mail
Author.
Helen Wilson
BMW Group
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MINI Plant Oxford has hit a significant milestone by building more
than 11,000 MINI Electrics since production began, just before the
plant’s annual summer shutdown.
Premiered in July 2019, during the brand’s 60th
anniversary year, MINI’s first all-electric model is fully integrated
into the production process at Oxford, running down the same line as
the combustion engine models.
Since its launch, more than 3,000 MINI Electric orders have been
placed in the UK.
The MINI Electric is the second electrified MINI in the model
line-up, joining the MINI Countryman Plug-In Hybrid. These two models
have proved extremely popular in the UK and together account for 19
per cent of worldwide electrified MINI sales. A quarter of all UK MINI
Countryman orders are for the plug-in hybrid version.
David George, Director, MINI UK, said “We’re delighted the MINI
Electric is such a success in the UK and that our customers love the
car as much as we do. It’s fantastic to see the growing popularity of
electrified vehicles – the UK already accounts for nearly a fifth of
global MINI Electric and MINI Countryman Plug-In Hybrid sales and we
know that demand is increasing.”
The high level of flexibility at Plant Oxford means MINI
Electric production can be adjusted according to global demand.
The growth in popularity of electric vehicles means that next
year, a third of MINI 3-Door Hatch models built at Plant Oxford is
expected to be the fully-electric model.
Peter Weber, Managing Director, MINI Plant Oxford, said:
“Everyone at Plant Oxford is immensely proud that our hard work
integrating MINI Electric into the production line is paying off, with
the car proving so popular with customers in the UK and around the
world. As the home of the brand, it gives us huge satisfaction to
build the first fully-electric car in the MINI product line-up here in
Oxford, for global export.”
The original Mini, designed by Sir Alec Issigonis in 1959, was
born out of the Suez crisis oil shortage and the demand for affordable
motoring.
Priced at £24,900 OTR (including Plug-in Car grant), the MINI
Electric takes the brand’s trademark go-kart handling into a new era
of electrified driving.
The MINI Electric is one of 13 electrified vehicles the BMW
Group currently offers across its brand portfolio. This will be
increased to a total of 25 electrified models on the road by the end
of 2023, with more than half of those models fully electric. In
Europe, the BMW Group expects that electrified vehicles will account
for 25 per cent of sales by 2021, a third by 2025 and half by 2030. As
announced earlier this week, as part of the company’s anchoring of
sustainability at the heart of its corporate strategy, the goal is to
have a total of more than seven million electrified BMW Group vehicles
on the roads in ten years – around two thirds of them with a
fully-electric drive train. More details on that announcement can be
found here: https://www.press.bmwgroup.com/united-kingdom/article/detail/T0312175EN_GB/no-premium-without-responsibility:-bmw-group-makes-sustainability-and-efficient-resource-management-central-to-its-strategic-direction
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2019, the BMW Group sold over 2.5 million passenger vehicles
and more than 175,000 motorcycles worldwide. The profit before tax in
the financial year 2019 was € 7.118 billion on revenues amounting to
€ 104.210 billion. As of 31 December 2019, the BMW Group had a
workforce of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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MINI Press Office Contacts:
Helen Wilson
Media Relations Executive
Tel: 07815
372480
Email: Helen.Wilson@bmw.co.uk
Georgina
Cox
MINI
Media Relations Manager
Tel: 07815
370878
Email: Georgina.Cox@mini.co.uk
Emma Begley
General Manager, Product and Internal
Communication
Tel: 07815 371062
Email: Emma.Begley@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
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