PressClub United Kingdom · Article.
THE HOUSE OF ROLLS-ROYCE ENTERS PARTNERSHIP WITH THE SERPENTINE GALLERIES
Tue Jun 19 13:48:00 CEST 2018 Press Release
The House of Rolls-Royce today announces an exciting collaboration with London’s Serpentine Galleries. The Rolls-Royce Art Programme furthers its benefactor relationship with internationally renowned art institutions by supporting the Serpentine; a move that demonstrates the marque’s commitment to contemporary patronage.
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Rolls-Royce Motor Cars
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Emma Rickett
Rolls-Royce Motor Cars
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The House of Rolls-Royce today announces an exciting collaboration
with London’s Serpentine Galleries. The Rolls-Royce Art Programme
furthers its benefactor relationship with internationally renowned art
institutions by supporting the Serpentine; a move that demonstrates
the marque’s commitment to contemporary patronage.
A bespoke relationship with the gallery, which is reflective of
the marque, will develop during 2019. The first initiative this year
will see a collection of Rolls-Royce Phantoms and Ghosts spirit the
Galleries’ generous patrons to the Serpentine Summer Party on Tuesday
19 June, a highlight of the summer season and the Galleries’ major
annual fundraiser that keeps access to its pioneering programmes free
and open to all.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor
Cars, commented, “The Rolls-Royce Art Programme has played an
important role in bringing new artworks to fruition; one of its core
values is to foster creativity. Through our support of the Serpentine
Galleries we continue this legacy. We look forward to developing a
bespoke and lasting relationship with one of the most important art
institutions in the world.”
Yana Peel, Chief Executive Officer, Serpentine Galleries and
Hans Ulrich Obrist, Artistic Director, Serpentine Galleries,
commented, “The Serpentine is thrilled to have the support of
Rolls-Royce Motor Cars, helping us to inspire the widest audiences by
championing the possibilities of art and architecture. We are
delighted to celebrate this association with the Rolls-Royce Art
Programme and its legacy of support to the contemporary art world. We
look forward to a meaningful partnership, which will help keep our
programme free and accessible to everyone, all year round.”
The Rolls-Royce Art Programme was founded in response to
patrons’ recognition that Rolls-Royce motor cars transcend a cultural
barrier where they are not only commissioned as a means of conveyance,
but for their aesthetic power. The programme goes beyond sponsoring
the medium and contributes creatively to the fabric of the
contemporary art world through a series of commissions by established
and emerging artists, and by supporting internationally significant
art institutions. These include Foundation Beyeler in Switzerland,
Rockbund Art Museum in Shanghai and the National YoungArts Foundation
in Miami.
The Serpentine is recognised as one of the leading art
institutions in the world. In 2015, Rolls-Royce collaborated with the
Galleries to present an exhibition by Ian Cheng, co-commissioning a
new digital commission by the artist, entitled Bad Corgi.
Cheng returned to the Serpentine to present his first solo UK
exhibition in Spring 2018.