PressClub United Kingdom · Article.
BMW’s first UK Urban Store opens at Bluewater shopping centre.
Fri Apr 20 16:00:00 CEST 2018 Press Release
• Shoppers can arrange test drives of the latest BMW models in store • At the touch of a button, customers can purchase their chosen vehicle online using the interactive displays. • BMW Product Geniuses are available to provide product information, discuss current offers and answer any queries.
Press Contact.
Chris Overall
BMW Group
Tel: +44-1252-92-1809
send an e-mail
Author.
Chris Overall
BMW Group
BMW (UK) Ltd has announced the opening of its first UK-based Urban
Store at Bluewater shopping centre in Kent.
Following the template of BMW Urban Stores around the world, the
Bluewater store provides both casual browsers and serious shoppers a
fresh and enjoyable way to experience the latest models from the BMW
range.
Managed by Stephen James BMW, the store is staffed with eight
Product Geniuses – specially-trained team members who can demonstrate
the latest features and are highly-knowledgeable on all aspects of BMW
vehicles and offers, all in a friendly and welcoming environment.
Visitors to the Urban Store can also take advantage of the
latest technology to enhance the car buying experience. Our Click and
Buy iPad wall is loaded with pre-configured specifications on a range
of BMW vehicles, providing simple access to a wealth of information,
and allowing users to progress through to ordering online. While our
Pick and Buy smart touchscreen table has been designed to interact
with toy versions of particular models, opening up interactive
displays that highlight a range of unique vehicle features.
Finally, as a modern alternative to a sales executive, Pepper
the Robot will be on hand to give visitors information about the
store, receive customer feedback and even take contact information
from customers wishing to continue with a vehicle purchase.
Alongside this high-tech approach the store will carry a
rotating selection of three new models on site, beginning with the
brand-new BMW X2 20d M Sport, the practical 218d Luxury Gran Tourer
and the compact 118i 5-door, allowing customers to get fully hands-on
with the BMW range.
BMW fans both young and old can experience the buzz of
scale-model motorsport by trying out the Scalextric track, while
existing owners can take advantage of a free coffee in the Isetta Bar
by showing their BMW vehicle key.
Graeme Grieve, Chief Executive Officer, BMW UK commented: “Our
Urban Stores around the world reflect the values of our brand; a focus
on technology, efficiency and pleasure, delivered in a way that
benefits the customer. Bluewater is a prime location for BMW
customers, and I look forward to seeing its popularity with its visitors.”
ENDS
The BMW Group
With its four brands BMW, MINI,
Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
premium manufacturer of automobiles and motorcycles and also provides
premium financial and mobility services. As a global company, the BMW
Group operates 31 production and assembly facilities in 14 countries
and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and
145,000 motorcycles worldwide. The profit before tax was approximately
€ 9.67 billion on revenues amounting to € 94.16 billion. As of 31
December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
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LinkedIn: BMW Group UK Limited
YouTube: BMW UK
For further information please contact:
Gavin Ward BMW Media Relations Manager
Tel: 01252 921261
Email: Gavin.Ward@bmw.co.uk
Lauren Prema BMW Media Relations Executive
Tel: 07815 370746
Email: Lauren.Prema@bmw.co.uk
Piers Scott General Manager, Product and Internal Communications
Tel: 01252 921265
Email: Piers.Scott@bmw.co.uk
Graham Biggs Corporate Communications Director
Tel: 01252 921256
Email: Graham.Biggs@bmw.co.uk