PressClub United Kingdom · Article.
Fashion designers Felder Felder unveil sustainable carbon dress to celebrate their 10th Anniversary
Fri Sep 16 10:00:00 CEST 2016 Press Kit
Electric themed capsule collection marks second collaboration between Felder Felder and leaders in innovative sustainability BMW.
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Chris Overall
BMW Group
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Author.
Chris Overall
BMW Group
German twins Daniela and Annette Felder, of London based design duo
Felder Felder, today unveil their 10th Anniversary Collection
featuring exclusively up-cycled and sustainable fabrics.
The collection’s hero piece is the “Carbon Dress”, inspired by
BMW i and created using carbon fibre from BMW’s electric vehicle
programme.
Carbon material makes up 97% of the fringe-detailed, metallic
grey skater dress, which took over 100 hours to make. The unique
texture and shine of the material provides a futuristic finish,
which remains lightweight and strong, but is more tactile and daring
compared to other fashion fabrics. This combined with the cut of the
dress makes it the star of the collection.
The fully sustainable material, not yet available to the fashion
industry in large quantities, was created at the same
place that produces carbon fibre for BMW’s ground-breaking electric
and Plug in Hybrid BMW i cars.
Daniela and Annette Felder comment: ‘The carbon fabrics
are amazing and unlike anything we’ve used before – we are honoured to
be given access to them before anyone else. The woven fibre allows us
to do more with the designs and push the boundaries of sustainable
fashion. It adds amazing structure and the frayed carbon looks so
great as tassels. We can’t wait to show everyone the collection’.
The wider collection, in the label’s trademark rock n’
roll style, features flash electric motifs and up-cycled
garments from their last decade of work. Daniela and Annette Felder
will personally present this anniversary collection at an exclusive
and intimate VIP dinner on Friday 16th September in London.
This is the second year Felder Felder has collaborated with the
pioneers of the electric vehicle, BMW i, to create a more sustainable
and green collection.
Notes to Editors
More about Felder Felder:
German-born, but London-ensconced, Dani and Annette Felder
launched their eponymous brand FELDER FELDER in 2007, after
graduating from prestigious Central Saint Martins.
Their collection was received to enormous critical acclaim, and
soon established FELDER FELDER as one of the leading names on the
London fashion scene
.
The sisters show their collections as part of London Fashion Week
and as easy recognisable faces of their brand they have been guest
judges on Heidi Klum’s Germany’s Next Top Model and had appearances
on MTV’s The City.
www.felderfelder.com
More about BMW i
: The BMW i cars, which launched in 2014, bring a new meaning to
the word premium, defined by sustainability. Both the BMW i3 and BMW
i8 are multi-award winning cars that encompass efficient technology
with lightweight materials. The BMW i8 is the most successful hybrid
sports car on the market. The BMW i cars offer an exciting, agile
driving experience with incredible acceleration, which is almost
silent in motion. Starting at £104,540, the BMW i8 can be used for
22 miles in pure electric mode. Power can be boosted by a highly
economical 1.5-litre petrol engine.
www.bmw.co.uk
For more information please contact:
Lucy Hancock: 07809 691 651 /
lucy.hancock@iris-worldwide.com/
BMWGroupPRteam@iris-worldwide.com
Rachel Newman: 07528 171 824 /
rachel.newman@iris-worldwide.com
/ BMWGroupPRteam@iris-worldwide.com
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