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Salone del Mobile 2015: MINI and Jaime Hayon present ‘Urban Perspectives’. A fantastical installation on the future of urban mobility.
Wed Feb 25 08:55:00 CET 2015 Press Release
For this year’s Salone del Mobile, MINI has teamed up with Spanish designer and artist Jaime Hayon to present an installation that conjures up visions of tomorrow’s urban mobility in the form of an imaginary world.
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Munich/Milan. For this year’s Salone del Mobile,
MINI has teamed up with Spanish designer and artist Jaime Hayon to
present an installation that conjures up visions of tomorrow’s urban
mobility in the form of an imaginary world.
The focus of the installation is the MINI Citysurfer concept, a
flexible electric kick scooter that provides a smarter and more
personalised way of getting around town. For Jaime Hayon it is the
starting point of a fantastical journey through a modern metropolis,
for which he is designing two variants of the MINI Citysurfer concept.
He takes visitors along graphic paths and challenging routes through a
surreal space, within which he applies his strikingly creative
aesthetics to showcase the future of mobility:
“I wanted to create an incredible and immersive experience that
pays tribute to MINI’s sophisticated design developments for future
mobility,” says Jaime Hayon of his vision, which goes far beyond any
fictional mobility scenario. He sees his installation as a
collaborative design process that espouses the MINI claim to
pioneering materials and high quality. For the execution of the
overall concept, Hayon is working closely with the MIN Design Team and
specialist craftspeople.
‘Jaime Hayon Urban Perspectives for MINI’ is a further highlight
arising from the ongoing creative dialogue that MINI pursues with
leading international designers. “For us, collaborating with creative
designers from a wide range of disciplines is an important format that
allows us to view automotive design from a different perspective,”
says Anders Warming, Head of MINI Design. “Jaime Hayon is a partner
whose sheer inventiveness and unconventional formal language are inspirational.”
In Jaime Hayon’s illustrated urban jungle, progress is bright
and colorful: the designer has dreamed up a road made of Carrara
marble supported by luminous blue pillars, while shiny brass lamps
point the way to an imaginary destination. Accessories specially
developed for the installation, such as a helmet – part high-tech
object, part playful mask – and a jacket likewise designed by Hayon,
symbolize the fantasy realm in which the Spanish designer dismantles
familiar perspectives. They are indispensable accoutrements on this
dynamic ride into the future which Hayon imposingly visualizes through
his personal play with functionality fantasy and creativity.
The installation ‘Jaime Hayon Urban Perspectives for MINI’ will
be on show from 14 to 19 April 2015 at the Laboratorio Bergognone in
Via Bergognone 26 as part of the Salone del Mobile in Milan.