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PressClub United Kingdom · Article.

BMW announces the latest edition to its lifestyle collection – The BMW P.R.A.M.

With a royal baby due this summer, BMW is proud to announce the launch of the limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile).

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Chris Overall
BMW Group

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Chris Overall
BMW Group

With a royal baby due this summer, BMW is proud to announce the launch of the limited edition BMW P.R.A.M. (Postnatal Royal Auto Mobile). 

 

Fitted with a Nurse-Assisting Petrol Powered Injection Engine (N.A.P.P.I.E) and award-winning EfficientDynamics technologies, including active aerodynamics and low rolling-resistance tyres, for those who are ‘too posh to push’. With a choice of two or four-wheel drive it rides as smoothly on the polo field as it does down the Mall.

 

Available exclusively in Princess Pink and Royal Blue, this soft-top convertible is the latest innovation from the Forschunges und Narren division.  The BMW P.R.A.M comes complete with air conditioning, and paparazzi-proof hood as standard. 

 

On sale in showrooms from April 1, 2013, the price is available on request.  To book a test drive contact Joe King, Head of Postnatal Innovation, on 0800 0936161 or Joe.King@bmw.co.uk.

 

 

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CO2 emission information.

The values for fuel consumption, CO2 emissions and energy consumption shown were determined in a standardised test cycle according to the European Regulation (EC) 715/2007 in the version currently applicable. The figures refer to a vehicle with basic configuration in Germany and the range shown considers transmission (automatic or manual) and the different wheels and tyres available on the selected model and may vary during the configuration.

The values of the vehicles labelled with (*), are already based on the test cycle according to the new WLTP regulation and are translated back into NEDC-equivalent values in order to allow a comparison between vehicles. More information on the transition from NEDC to WLTP test procedures can be found here.

These figures are intended for comparison purposes and may not be representative of what a user achieves under usual driving conditions. For plug-in hybrid vehicles and battery electric vehicles the figures have been obtained using a combination of battery power and petrol fuel after the battery had been fully charged. Plug-in hybrid vehicles and battery electric vehicles require mains electricity for charging. The CO2 emissions labels are determined according to Directive 1999/94/EC and the Passenger Car (Fuel consumption and CO2 Emissions Information) Regulations 2001, as amended. They are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle.

A guide on fuel economy and CO2 emissions which contains data for all new passenger car models is available at any point of sale free of charge. For further information you can also visit this link.

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