The BMW Driving Experience and MINI Driving Experience – exploring the art and joy of driving.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.

In 1977 BMW became the first carmaker to offer drivers the chance to hone their skills at the wheel – and it has continued to do so ever since. This year, what began as a “driving school” has been repackaged under the “BMW Driving Experience” and “MINI Driving Experience” banners to serve up driving experiences of a very special variety. Today, the range of training courses extends beyond the original remit of driving safety training. From drifting on ice and snow and the pursuit of the ideal line on the race track all the way to tours through picturesque landscapes – the broad spread of brand-specific BMW Driving Experience and MINI Driving Experience courses offer the type of content and car to suit novices and advanced drivers alike. The basic idea behind the courses has remained the same for the last 30-plus years: learning how to work effectively with the car in a wide range of – sometimes critical – driving situations will allow participants to go about their daily driving safely and securely. Indeed,
BMW Driving Experience or MINI Driving Experience courses prepare drivers to experience their cars in a totally new way.

The training courses and tours allow participants to focus one hundred per cent on the driving experience at all times. That’s the mission statement of BMW M GmbH, which oversees the BMW Driving Experience and MINI Driving Experience. Meals, accommodation and service are always included in the price of the events, as applicable, as well as use of the cars, of course. For courses requiring an overnight stay, the cost of a single room with full board is covered by the price of the package, as are any supplementary activities. Needless to say, passenger accident insurance is also included. All the BMW and MINI Driving Experience training courses and tours take place in small groups and under the watchful eye of specially trained BMW and MINI instructors, which helps to maximise both the progress the participants make and the enjoyment they have behind the wheel.