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BMW at the 78th International Geneva Motor Show 2008
Mon Feb 25 11:15:00 CET 2008 Press Kit
Presskit: BMW at the 78th International Geneva Motor Show 2008
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Barbara Brailey
BMW Group
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Author.
Barbara Brailey
BMW Group
1. BMW at the 78th International Geneva Motor Show 2008. (Short Version) p2 2. Highlights at a Glance. p6 3. BMW EfficientDynamics: Enhanced Economy, More Driving Pleasure - Now and in the Future. p9 4. BMW at the 78th International Geneva Motor Show 2008: Model Initiative 2008 - All new Models Featuring BMW EfficientDynamics as Standard. 4.1 The World's First Sports Activity Coupé: The BMW X6. p24 4.2 Experience Performance, Enjoy Freedom: The new BMW M3 Convertible. p40 4.3 Shift Faster, Drive More Dynamically: The M Double Clutch Gearbox with Drivelogic. p52 4.4 The new Dimension in Open-Air Driving Pleasure: The new BMW 1 Series Convertible. p65 4.5 Through Efficiency to Pure Driving Pleasure: The new BMW 1 Series Coupé. p78 4.6 Thrillingly Open, Incredibly Efficient: The new BMW 320d Convertible - Entering the World of the BMW 3 Series Convertible the Modern Way. p88 4.7 Setting the Standard in its Class - And Now Even More Appealing: The new Edition Models in the BMW 5 Series. p99 5. BMW at the 78th International Geneva Motor Show 2008: Innovations for Greater Safety, Driving Pleasure and Motoring Comfort. 5.1 World Debut for Unrestricted Use of the Internet: BMW ConnectedDrive Brings the World Wide Web to the Car Display in a BMW. p112 5.2 Intelligent Networking for Unique Comfort and Exemplary Safety: BMW ConnectedDrive - Now with Enhanced BMW Assist Emergency Call. p116 5.3 Dynamic Performance, Comfort and Individual Style: BMW Performance and Further Original BMW Accessories in the 2008 Model Year. p118
BMW's presentation at the 78th International Geneva Motor Show 2008
is characterised in particular by the continuation of the Company's model
initiative and the BMW EfficientDynamics development strategy widely
lauded for its progressive outlook into the future. In Geneva the world's
best-selling manufacturer of premium automobiles is presenting thrilling new
models in various segments, concentrating in particular on the ongoing
reduction of fuel consumption and emissions.
All new BMWs come as standard with innovative, efficiency-promoting
technologies. Set against their respective competitors, these outstanding cars
therefore establish a new benchmark in terms of both all-round economy
and driving dynamics, virtually all of BMW's model series, irrespective of
their engines and performance, making an effective contribution to the
reduction
of fuel consumption and CO2 emissions.