PressClub United Kingdom · Article.
BMW R 1200 GS - The most successful BMW of all time
Fri Aug 03 12:00:00 CEST 2007 Press Release
BMW Motorrad celebrates production of the 100,000th BMW R 1200 GS
Press Contact.
Chris Overall
BMW Group
Tel: +447815370990
send an e-mail
Author.
Chris Overall
BMW Group
BMW Motorrad celebrated an impressive record on 27 July as the 100,000th R 1200
GS rolled off the production line in Berlin, Germany. Since the introduction of
the all-new, lighter and more powerful R 1200 GS in 2004, a staggering 84,373
units have been built, plus an additional 15,627 of its model variant, the R
1200 GS Adventure.
No other BMW motorcycle has been built in such volume and within such a short
space of time, thus making the R 1200 GS the most successful BMW motorcycle of
all time.
The R 1200 GS is as popular today as it was back then. In 2006, 31,138 units
were sold worldwide, making it BMW's best selling model.
The popularity, supremacy and high volume of sales all underline the unique and
universal appeal of the GS 'Gelande Strasse' (on/off-road) concept. Until
fairly recently, BMW's GS range of motorcycles was considered a rather niche
proposition, used mainly by globetrotters and desert racers. However, the
legendary genre has now firmly entered the mainstream, buoyed by a realisation
that road-specific suspension, ergonomic efficiency and all-day comfort make
more sense in the real world of high insurance premiums, poorly maintained
roads and traffic congestion.
Tony Jakeman, Marketing Manager for BMW Motorrad UK, commented, "Here in the UK
the GS and GS Adventure have been the best selling bikes, in the Adventure
category, for several years. In 2006, the number of GS and GS Adventure
registrations, at 2277, made it the best selling motorcycle in the country, so
we're delighted to be celebrating the production of the 100,000th R 1200 GS.
"Sales are looking strong again in 2007, with more and more riders discovering
the joys of BMW GS ownership. The R 1200 GS and Adventure version work equally
well as everyday commuters, weekend sports bikes and long-distance tourers."
For press photos of the 100,000th R 1200 GS please visit BMW Pressclub at:
www.press.bmwgroup.com
Further information on BMW Motorrad's range of motorcycles, including the R
1200 GS and R 1200 GS Adventure, is available at www.bmw-motorrad.co.uk
Ends
For further media information please contact:
Scott Grimsdall BMW Motorrad UK Press & PR
Tel: 0208 607 3916 Email: bmw@worldofbmw.com
Tony Jakeman BMW Motorrad UK Marketing Manager
Tel: 01344 480185 Email: Tony.Jakeman@bmw.co.uk