The new BMW K 1200 S

1. UK model positioning for BMW K1200S 2. Overall concept and model features 3. Drivetrain 4. Suspension and running gear 5. Electrics and electronics 6. Body and design 7. Range of equipment 8. Engine output and torque 9. Specifications 10. K1200 S colours

1. UK model positioning for BMW K1200 S

Welcome to the UK press pack for BMW's new K1200 S. In the following pages you
will find all the information you need about this exciting new model - the most
powerful BMW motorcycle ever built.

By launching the K1200 S, BMW Motorrad enters new territory - and there is good
reason. For many years, BMW has been well represented in most market segments,
including the entry-level single-cylinder F650 range, and the flat-twin and
four-cylinder touring, sports touring, cruising, adventure sport, and roadster
categories.

However, the high performance sports aspect of the market never saw a true
representation from BMW. This presented an exciting challenge and also offered
tremendous growth potential for Motorrad designers and engineers to realise -
especially in the UK with its high percentage of sales of sports and
super-sports bikes.

Several years ago, a logical decision was made to enter the sports segment of
the market and create a machine that would serve as a prestigious and exciting
top-end addition to the current model line-up. The aim was for this motorcycle
to attain the same level of desirability and reputation that has always been
enjoyed by BMW's M-division performance cars.

It was never BMW Motorrad's intention to create a super-sports motorcycle
designed and engineered for the racetrack rather than the road - or to produce
a hyper-sport machine with the highest possible top speed. The latter is no
longer an important selling point among riders. BMW Motorrad's intention has
been to design a machine that complements and straddles both categories - and
also attracts customers from the high performance sports touring sector of the
market.

With the launch of the new K1200 S, BMW are introducing a motorcycle that is
lighter and more agile than a hyper-sports machine - but just as fast - as
dynamic on the track as a super-sports machine but far more usable in everyday
riding situations.

Superiority in suspension design, with electronic adjustability options, should
firmly establish the K1200 S as the most technologically advanced motorcycle
available today.

Clear market positioning of the K1200 S attempts to persuade many riders who
are tired of riding motorcycles that only perform at their best on a race
circuit - or in a straight line - to realise that it is possible to have
immense but usable horsepower, significant high speed capability, and
unquestionable ergonomic efficiency without compromising BMW's legendary
comfort levels, fuel efficiency and distance capability.

BMW expects the majority of K1200 S purchasers to be conquest sales from other
manufacturers and will therefore make demonstrator machines available at every
BMW Motorrad dealership. The UK market launch of the K1200 S is 25 September
2004 and the on-the-road price for this model is £9,750 for the standard
version or £10,545 for the sports integral ABS version. This year's production
will feature Indigo Blue Metallic/Alpine White, and Sun Yellow
non-Metallic/White Aluminium Metallic/Dark Graphite Metallic colour schemes.
Single colour variants will follow in early 2005.