SAFE ON THE STREET - WEBSITE RESOURCE FOR YOUNGSTERS

A new safety resource to help educate children at school and home is launched
today, 11 October, 2001 as the latest initiative in the BMW Education
Programme. Safe on the Street is an interactive website resource covering
road safety issues for primary schools. It is available at
www.bmweducation.co.uk.

I welcome BMW's initiative in developing this innovative resource, which
combines new technology with a serious road safety message. The Government's
road safety strategy, 'Tomorrow's roads: safer for everyone' places particular
emphasis on the safety of children. I am especially pleased to see a major
car maker is helping to get road safety messages across to children, parents
and teachers" said David Jamieson, Transport Minister, Department of Transport,
Local Government and the Regions.

The resource aimed at 7-11 year olds not only provides road safety education in
a novel, interactive and fun way but also helps to develop appropriate and
relevant ICT (Information and Communication Technology) skills.

Road safety accidents claim a large number of lives each year. 3,423 people
were killed on Great Britain's roads in 1999 and 316,885 injured as a result of
road 'accidents'. Children are particularly vulnerable. Road deaths
account for about two-thirds of all accidental deaths for the 5-14 age
group. Child casualties are highest during the times children go to and
return from school.

Safe on the Street has been designed to provide valuable road safety lessons
whilst educating children on the skills and techniques involved in using word
processors, desktop publishing and graphics. At the same time it provides
opportunities to support the whole curriculum framework with a strong focus on
English, but also covers Science, Maths, Geography, Art and Design.

"BMW are committed to high standards of quality and excellence with regard to
road safety. Children are particularly vulnerable as road users and we hope
that this exciting new resource will help teachers provide valuable and
interesting road safety lessons for youngsters" said Jim O'Donnell, Managing
Director of BMW (GB) Ltd. "It is important that young children learn how
they can make themselves more visible, and therefore safer, on and around
roads. BMW is delighted to be able to play a role in helping this education
process".

To coincide with the launch of Safety on the Street, the new BMW education web
site makes its first appearance www.bmweducation.co.uk. The site links with
the bized site which contains information on BMW company facts, designed for
students studying economics and business studies and provides the facility for
students and teachers to order BMW information leaflets online for such topics
as the environment and engineering processes.