PressClub United Kingdom · Article.
The new K1200 R
Tue Mar 08 12:00:00 CET 2005 Press Kit
Following the UK media launch of the new BMW K1200 R, attached is the detailed press kit plus pictures issued for the UK market.
Press Contact.
Barbara Brailey
BMW Group
Tel: +44-1344-480-320
Fax: +44-1344-480-306
send an e-mail
Author.
Barbara Brailey
BMW Group
BMW K1200 R Contents 1. UK market positioning for K1200 R 2. The concept 3. Technical features and design 4. Range of equipment 5. Engine output and torque 6. Technical specifications 7. The K1200 R colour range For further press information please contact one of the following: Andy Dukes / Lauren Haslehurst 08000 131 282 Tony Jakeman 01344 480 185
1. UK market positioning for the new BMW K1200 R
The new K1200 R roadster is a muscle bike that owes its allegiance to nothing
that has gone before. It is not a replacement for any other machine and
represents a revolution in the unfaired bike sector. It has power and styling
not previously associated with BMW Motorrad and is yet another 'new generation'
model in the BMW range to change people's perception of the brand.
BMW's most powerful and aggressively-styled naked street bike, the 163bhp K1200
R has been uncompromisingly devised for road riding. Equipped with the same
engine (and digital motor electronics) as the formidable K1200 S superbike, the
new roadster delivers corresponding levels of comfort, ride quality, safety,
and environmental consideration.
Visually, the K1200 R copies nothing and leads everything. The roadster's
aggressive aesthetics are a synthesis of world-leading aerodynamics and
original thinking. But they are practical too. The level of performance
achieved by the K1200 R would be pointless without the capability to sustain
it.
A motorcycle that delivers such outstanding performance must also be safe, and
the K1200 R is one of the safest machines available. A low centre of gravity
ensures remarkable manoeuvrability at slow speeds and less 'edgy' handling at
high speeds. Sports Integral ABS and Electronic Suspension Adjustment options
ensure that the roadster requires less rider input than its contemporaries.
Despite its substantial power output, the K1200 R's safety features attract
favourable rates from BMW Insurance. This is backed by the industry's most
comprehensive after-market support and a vast array of options and accessories.
The innovative roadster's all-round capabilities have also inspired an exciting
new one-make race series - the BMW Motorrad Power-Cup - which will replace the
hugely successful BoxerCup on this year's European tracks in support of MotoGP.
The K1200 R is a road bike without compromise, and is destined to attract
considerable conquest sales. It will be in Motorrad dealerships from June 2005
at £9,190 on the road.