+++ Global awareness campaign interprets classical brand values through the lens of electric mobility +++ Hero film – soundtracked by hit single “Beautiful Things” – and numerous multimedia releases showcase the brand’s multi-faceted e-mobility portfolio +++ Branding activities focus on the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX +++
The model developed on the basis of the new BMW 7 Serie succeeds in blending an unrivalled protection concept with outstanding levels of ride comfort and spaciousness, exceptionally advanced equipment features and the class-beating dynamic prowess for which the brand is renowned. Meeting all the requirements of class VR9 protection without any limitations, the new BMW 7 Series Protection is now available in South Africa.
Top 10 King of the Hill finishes for BMW entrants +++ BMW iX5 Hydrogen fuel cell vehicle first hydrogen-powered entrant to compete in Simola Hillclimb +++ Range of drivetrains showcased BMW Group's technology openness approach.
+++ Tribute to BMW Art Car by Esther Mahlangu +++ World premiere at Frieze Los Angeles +++ Colour-change technology reinterprets distinctive ornamentation +++ Complex colours and patterns showcase future potential for customised vehicles +++
The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2.
More dynamic than ever, featuring a wealth of digital innovations and, for the first time, all-electric drive - this is how the new BMW 5 Series Sedan steps up to the plate. As the BMW i5, the new edition of the world's most successful business sedan takes the lead on the road to sustainable premium mobility in the upper mid-range vehicle segment.
One-year testing phase of all drive and chassis control systems under wintry weather conditions +++ Fifth-generation BMW eDrive technology displays high level of maturity +++ Unique torque control optimises traction, dynamism and driving stability of the first-ever all-electric BMW 5 Series Sedan
Announcements made at the BMW Group Annual Conference: BMW 5 Series Sedan will also come as all-electric Performance model from BMW M GmbH +++ Launch gets underway in October 2023 +++ BMW i5 Touring due to arrive in spring 2024 as all-electric model in the estate car segment
With the new BMW 7 Series, the world’s most successful manufacturer of premium vehicles creates forward-looking ways to enjoy driving pleasure, unsurpassed long-distance comfort and a top-end digital experience.
Hydrogen is an additional option for electric drive systems +++ Fuel cells are manufactured in the company’s competence centre for hydrogen +++ BMW Group leads the way in hydrogen technology in the premium electric vehicle segment
First-ever BMW i7, which will be introduced alongside petrol and diesel variants in South Africa +++ Global market launch of the new BMW 7 Series range commences in the fourth quarter of 2022 +++ Indicative pricing for the new BMW 7 Series and BMW X7 in South Africa
The BMW i4 and BMW iX together mark the next major step in the BMW Group transformation towards a 50% global share of fully-electric vehicle sales in 2030. Similarly, the new BMW iX3 builds on its profile as a trailblazer for a new era of electric mobility as the first model to feature fifth-generation BMW eDrive technology. The BMW i4 and BMW iX3 are now available in South Africa.
• Honoured marque BMW M GmbH celebrates 50th anniversary at 2022 Goodwood Festival of Speed. • Striking ‘Central Feature’ outside Goodwood House showcases iconic models from BMW M. • World premiere of the first-ever BMW M3 Touring UK; premiere of the all-new BMW M4 CSL. • BMW Group Classic joins the celebration with historic racing cars displayed on the Central Feature and participating in the Hillclimb. • First-ever BMW iX1 and BMW i7 on display
+++ Launch campaign of the new BMW i7 is staged by one of the most visionary and influential fashion photographers of our time +++ Unique photo and video concept turns classic viewing habits on their head +++ The art of seeing tomorrow with new eyes: This is Forwardism +++
Forthcoming model generation of the BMW X1 compact Sports Activity Vehicle will also be offered with fifth-generation BMW eDrive technology for locally emission-free driving pleasure. Successful completion of driving dynamics testing at the BMW Group’s winter testing centre in Arjeplog, northern Sweden.
BMW is leading the luxury segment into a new era that will be shaped by innovations in the fields of sustainability and digitalisation. With the new BMW 7 Series, the world’s most successful manufacturer of premium vehicles is creating forward-looking ways to enjoy driving pleasure, unsurpassed long-distance comfort and a top-end digital experience. Central to this reinterpretation is the BMW i7.
+++ Live stream on 20 April, 02:00 PM CEST, on bmwgroup.com and the social media channels of the BMW Group and the BMW brand +++ Oliver Zipse, Chairman of the Board of Management of BMW AG, and Adrian van Hooydonk, BMW Group Head of Design, present the all-electric BMW i7 +++
+++ Increased collaboration with the legendary Californian festival +++ Co-Creator Doja Cat designs car wrap for the BMW iX +++ A diverse team of influencers including Tremaine Emory taps into the festival's sustainability ethos by drawing attention to e-mobility and the all-electric BMW iX and i4 models +++
Conceived by Goodby Silverstein & Partners and directed by Bryan Buckley, the 60-second spot will air during the third commercial break of the first quarter.
Sales growth continued in 2021 – BMW M GmbH was the global market leader in the performance car and high-performance car segment for the third year running – Spotlight in the brand’s 50th anniversary year centres on the latest round of new products, alluring special-edition models and the next stage in the electrification offensive.
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