Hailey Philander
BMW Group
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Hailey Philander
BMW Group
Munich/Cannes. Glittering movie premieres, stars gracing the red carpet and a high-performance vehicle that looks like nothing else: this is the Cannes Film Festival and yesterday it hosted the world premiere of the BMW XM Mystique Allure. This one-off creation is based on the first high-performance sports car from BMW M GmbH powered by the M HYBRID drive system. Blending progressive luxury with extravagant looks, it is inspired by British supermodel Naomi Campbell, was designed using exclusive materials from the world of haute couture and has a unique soundtrack devised in cooperation with film score composer Hans Zimmer.
The BMW XM Mystique Allure is the latest product of the collaboration between BMW and Naomi Campbell. The partnership took its first steps last year with the “Dare to be You” launch campaign for the BMW XM, which puts the confidence to be yourself and go your own way at centre stage.
The BMW XM Mystique Allure and Naomi Campbell: making a grand entrance at Cannes.
The 77th Cannes Film Festival was the ideal choice of setting for the world premiere of the BMW XM Mystique Allure. Against the stunning backdrop of the French portside resort, Naomi Campbell presented the one-of-a-kind creation inspired by her to an audience of selected guests, before making her way in the car to the red carpet outside the Palais des Festivals et des Congrès. “Witnessing BMW's vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi. “I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”
This is the third year in succession that BMW has stepped up as Official Automotive Partner of the Cannes Film Festival. And it will lay on an exclusive shuttle service of more than 200 vehicles – among them the all-electric BMW i7, BMW iX and BMW i5, and the plug-in-hybrid BMW XM – to give participants and guests at the event the experience of locally emission-free premium mobility.
First BMW designed with high-fashion materials.
The BMW XM Mystique Allure is the first vehicle in the brand’s history to be designed using materials from the high fashion industry. This unusual tie-up showcases the BMW XM in a whole new light: expressive, avant-garde – and stylish and luxurious in equal measure.
Inspired by Naomi’s favourite colour, the vehicle’s exterior boasts a deeply saturated ultramarine shade, accentuated by a lustrous matte finish. A contemporary translation of high-fashion materials from luxury textile manufacturers, the design seamlessly brings the inside to the outside, featuring rich velvet and shimmering Frozen metallic sequins casting hues ranging from intense violet to deep ultramarine.
The iridescent surfaces were created with precise handcraftsmanship and a fine eye for detail. They take their cues from the eye-catching geometric forms of the BMW XM and bring a special visual richness to the car’s extrovert aesthetic. The design of the BMW XM Mystique Allure provides a meeting point for high performance and haute couture, and paints a unique picture of progressive luxury that continues into the interior. All of the surfaces inside the car, including the M Lounge in the rear, are covered in purple velvet.
BMW IconicSounds Electric: exclusive driving sound from the collaboration with Hans Zimmer.
The bold appearance of the BMW XM Mystique Allure is complemented by an acoustic character also very much its own. At its heart is a bespoke adaptation of the BMW IconicSounds Electric developed as part of the collaboration between BMW Group Sound Design and film score composer Hans Zimmer.
The driving track created for the Naomi Campbell-inspired one-off projects the supreme confidence of the car’s exterior design onto the soundscape of locally emission-free driving. In the M HYBRID drive system’s all-electric operating mode, every movement of the accelerator is accompanied by an emotionally engaging sound that authentically represents the car’s outstanding performance and magnetic visual allure.
The BMW XM: the most powerful series-produced model from BMW M GmbH.
The BMW XM is the first model since the legendary BMW M1 to be conceived solely as a standalone high-performance car from BMW M GmbH. It blends dynamic potency with innovative luxury and an enticingly extravagant design composed of muscular proportions and powerful contours. Two-piece split headlight units, Iconic Glow contour lighting for the BMW kidney grille, accent bands along the sides of the car, light-alloy wheels up to 23 inches in size and the vertically stacked and hexagonally formed pairs of exhaust tailpipes integrated into the rear apron ensure the exterior of the XM has an inimitable visual presence.
The BMW XM is also breaking new ground with its M HYBRID system, which has made the XM the first high-performance car from BMW M GmbH to feature an electrified drive system. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km; CO2 emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km as per WLTP), the plug-in hybrid model – with its maximum output of 550 kW – is also the most powerful series-produced, road-legal car yet produced by BMW M GmbH.
With the new MINI John Cooper Works Lifestyle Collection and the MINI Wordmark Lifestyle Add-Ons, the brand is expanding its existing portfolio of clothing, bags and accessories.
+++ Two characteristic design variants: Sport and Style +++ Each limited to 46 cars +++ Visit to the VR46 Motor Ranch and Misano racetrack forms exclusive highlight +++
With the first-ever BMW M3 CS Touring, BMW M GmbH is adding another special-edition model to its line-up in the high-performance sports car segment.
+++ BMW Service with Proactive Care launched in time for the 2024 holiday season +++ Accidents, breakdowns, and services addressed through streamlined communication +++ Leverages technology to deliver a premium customer experience +++
Kith Founder, CEO and Creative Director, Ronnie Fieg creates limited edition of the first electrified high-performance model from BMW M GmbH and a unique one-off of the historic BMW M1 +++ World premiere of 2025 BMW XM Kith Concept at Art Basel Miami Beach +++
+++ BMW M5 powers into a new era +++ BMW M3 Touring bolsters BMW’s midsize portfolio in South Africa +++ BMW South Africa establishes BMW Racing Academy +++
Extensive selection of model-specific retrofit products available from the launch of the first high-performance sedan with M HYBRID drive system.
The BMW M5 is powering into a new era. With 40 years of history under its belt, the legendary high-performance sedan is entering its seventh model generation. And the executive model from BMW M GmbH now has an electrified drive system for the first time. A model-specific version of the M HYBRID system gives the new BMW M5 (energy consumption, weighted, combined: 1,7 – 1,6 l/100 km and 25,5 – 25,0 kWh/100 km according to WLTP; CO2 emissions, weighted, ...
Modernity, presence and sporting flair reach new levels: the best-seller embarks on a new era.
A textbook purveyor of driving pleasure for the purist, the new BMW M2 raises the bar for compact high-performance sports cars in the premium segment. Indeed, it elevates the performance experience in this vehicle class to a whole new level. The new BMW M2 lines up with even more power, greater visual impact than ever and innovative equipment features. Front and centre of this fresh round of updates to the car is the 15 kW added to its output: the ...
MINI South Africa will roll out its signature Big Love for the new MINI Family at a very special festival in September.
They stand as custodians of a legendary badge and prime examples of the exhilarating performance and unrestricted everyday usability long established as a speciality blend of BMW M GmbH. And now the multi-faceted BMW M3 Sedan and BMW M3 Touring have sharpened up their already impressive acts in a host of areas. A power hike of 15 kW, new design and equipment features, and further advances in the area of digitalisation pave the way for another new chapter ...
Top 10 King of the Hill finishes for BMW entrants +++ BMW iX5 Hydrogen fuel cell vehicle first hydrogen-powered entrant to compete in Simola Hillclimb +++ Range of drivetrains showcased BMW Group's technology openness approach.
Engine output increased to 405 kW, model-specific chassis tuning and minimised weight – helped by numerous components made from carbon fibre-reinforced plastic (CFRP) – bring an extra edge to the BMW M4 Coupé vehicle concept of four seats, everyday practicality, advanced equipment and exclusive design features.
2024 Simola Hillclimb a showcase of BMW Group's technology openness +++ Internal combustion, battery and Hydrogen-powered electric vehicles to contest King of the HIll +++ A range of BMW motorcycles, including the full-electric CE04, will complete demonstration runs
+++ BMW M Hybrid V8 and BMW M4 GT3 now available as 676-piece Speed Champions set +++ Miniature-scale replicas with authentic design details +++ Magic of Le Mans not only for kids +++
More power, sharpened design features, new customisation options and digital innovations: With consistent advancements in the areas related to an exclusive performance experience, BMW M GmbH continues the success story of their bestsellers in the premium midsize segment - the BMW M4 Competition Coupé with M xDrive and BMW M4 Competition Convertible with M xDrive.
Another record sales volume in the financial year 2023 +++ 14,3 percent increase compared with the previous year +++ All-electric BMW i4 M50 once again best-selling model, BMW M3 Sedan most successful high-performance sports car worldwide of the brand.
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Model-specific retrofit products for the high-performance sports cars BMW M2, BMW M3, and BMW M4. Technology adapted directly from motorsport enhances the dynamic driving experience and individual appearance.
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