„Ikonična arhitektura, legendarni avtomobilski dizajn“ je razstava,
ki se ozira na trenutek preobrazbe v zgodovini podjetja pred 50 leti
Bukarešta/Temišvar. CODRU SustainArt village x CSWeek
je v sodelovanju z BMW v Temišvaru predstavil razstavo IKONIČNA
ARHITEKTURA, LEGENDARNO OBLIKOVANJE AVTOMOBILOV, dogodek, ki je
vključen v agendo "Timišvar, evropska kulturna prestolnica".
Projekt vključuje izbor oblikovalskih projektov, od katerih so mnogi
prvič predstavljeni širši javnosti, pa tudi predstavitev sedeža BMW,
pod katerega se je podpisal avstrijski arhitekt Karl Schwanzer, ki je
simbol tako BMW kot tudi mesta München.
Dodatne informacije so na voljo v angleškem jeziku.
This exhibition captures the transformative energy which BMW showed
to the world in the early 1970s. With a unique and innovative new
headquarters building, a concept car - the BMW Turbo, which showcased
BMW’s approach to innovations in driving pleasure, safety,
environmental responsibility, and design, and a new range of cars
which launched a fresh, sustainable design strategy, the
transformations of those years played a major role in the creation of
what BMW is today, 50 years later. Truly sustainable impulses.
In the history of the company, the 1970s where some of the most
transformative years. In the 1970s, BMW successfully established its
image as an important automobile manufacturer for the global market
and as a forward-thinking company. Several landmark projects shaped
the company evolution in that period – the BMW Motorsport started in
1972, the first BMW concept car, the BMW Turbo, was presented in 1972,
the current model structure was first defined in ’70s, starting with
the presentation of the first-generation BMW 5 Series. The iconic BMW
headquarters “The 4 Cyilinder” was opened in 1973, first major
cultural cooperations with such artists as Gerhard Richter, Alexander
Calder, Roy Lichtenstein, and Andy Warhol were also established in
those years.
The exhibition is organized in big panels that explore the BMW design
explorations under the guidance of Paul Bracq, Director of BMW design
from 1970 to 1974. It follows the first generations of BMW 5 Series, 3
Series, 7 Series and 6 Series, as well as other defining projects of
the company, such as the design evolution towards the BMW Turbo
concept. There is also a special presentation dedicated to the 4
Cylinder building that follows the design and building process.
The exhibition will feature also a special event on the
8th of October that will include a special screening of the
documentary “He Flew Ahead”, a highly emotional portrait of designer
Karl Schwanzer, the creator of the 4 Cylinder building.
