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PressClub USA · Article.
BMW Rahal Letterman Racing Team Unveils Livery for 2010 ALMS Season
Tue Feb 23 03:06:00 CET 2010 Press Release
Woodcliff Lake, N.J. - February 22, 2010... Today, the BMW Rahal Letterman Racing Team began the 2010 American Le Mans season with a new livery on both BMW M3 racing cars, helping to tell BMW’s worldwide Story of Joy. The 2010 BMW M3 GT debuted at the traditional pre-season ALMS Winter Test in Sebring, Florida. The new livery features words and phrases emblematic of the spirit of the campaign, which was launched in North America on February 12th during coverage of the Opening Ceremony of the XXI Winter Olympic Games.
Press Contact.
Kenn Sparks
BMW Group
Tel: +1-201-307-4467
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Author.
Kenn Sparks
BMW Group
Woodcliff Lake , N.J. – February 22, 2010… Today, the BMW Rahal Letterman Racing Team began the 2010 American Le Mans season with a new livery on both BMW M3 racing cars, helping to tell BMW’s worldwide Story of Joy. The 2010 BMW M3 GT debuted at the traditional pre-season ALMS Winter Test in Sebring, Florida. The new livery features words and phrases emblematic of the spirit of the campaign, which was launched in North America on February 12th during coverage of the Opening Ceremony of the XXI Winter Olympic Games.
“Story of Joy” introduces a new creative aesthetic characterized by strong, colorful images often conveying people and their experiences with the subtlest of references to BMW products punctuated by various three-word headlines leading off with “Joy Is…”
“These days, there isn’t much chance for a winter break but our crew certainly earned what little vacation time they got,” said Martin Birkmann, BMW of North America Motorsport Manager. “Now, since the turn of the new year we’ve been getting ready to start what we expect will be a great second season. Car construction is complete, testing has begun, and everyone is excited. We look forward to giving BMW fans a good show at the Winter Test and of course the legendary 12-Hour event next month. For 2010, we have created the Joy livery as a special tribute to our most enthusiastic fans, as they have helped us define the joy of driving and racing in the US for 35 years.”
"In the spirit of the new BMW philosophy, all of us at the team
share tremendous joy in getting the 2010 season underway,” said
Bobby Rahal. “While we certainly had a successful inaugural
season in 2009, everyone connected with the program has kept pushing
throughout the winter months to make the BMW M3 the best car it can
possibly be, and striving to meet the standards of excellence that are
associated with BMW and Rahal Letterman Racing."
2010 will see the return of BMW’s celebrated
inaugural-season pilots, with Bill Auberlen and Tommy Milner sharing
the No. 92 M3, and Joey Hand with Dirk Müller co-driving the No.
90 M3. For this two-day test at Sebring, BMW Motorsport driver Dirk
Werner has been invited to assist.
In its 2010 season, BMW of North America celebrates the 35th anniversary of the company’s March 1975 incorporation, as well as its first major sports car racing victory, the 12 Hours of Sebring, also in March of 1975.
In 2010, the season-opening 12 Hours of Sebring will be held on Saturday, March 20th.
About BMW Rahal Letterman Racing:
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles
in 2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic
design consultancy in California; a technology office in Silicon
Valley and various other operations throughout the country. BMW
Manufacturing Co., LLC in South Carolina is part of BMW Group’s
global manufacturing network and is the exclusive manufacturing plant
for all X5 Sports Activity Vehicles and X6 Sports Activity
Coupes. The BMW Group sales organization is represented in the
U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports
Activity Vehicle centers, 142 BMW motorcycle retailers, 90 MINI
passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW
(US) Holding Corp., the BMW Group’s sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.
BMW’s partner, Rahal Letterman Racing, based in Hilliard,
Ohio and co-owned by three-time IndyCar Champion and 1986 Indianapolis
500 winner Bobby Rahal and CBS LATE SHOW host David Letterman, has
been competing for more than a decade compiling 20 victories, 30 poles
and one series championship (Bobby Rahal in 1992 in CART) and an
Indianapolis 500 championship (Buddy Rice in 2004). In 2008
Rahal Letterman Racing again won Rookie-of-the-Year honors at the
Indianapolis 500 and partnered with Andersen Racing to run two entries
in the Indy Pro Series. In 2009 the team joined BMW of North America
to campaign the BMW M3 as BMW Rahal Letterman Racing Team in the
American Le Mans Series.
Information about BMW Group products is available via the Internet at:
Information about Rahal Letterman Racing is available via the Internet at:
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Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwna.com. Additional information, images and video may be found at www.bmwusanews.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.
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