PressClub Portugal · Article.
Fresh design, sustainable quality: the MINI Lifestyle Collection 2022.
Fri Feb 18 00:01:00 CET 2022 Informação à Imprensa
Featuring new colours, materials, and patterns in the unique style of the British premium brand, the products available from April are perfect for all MINI fans.
Press Contact.
Joao Trincheiras
BMW Group
Tel: +351-21-487-3080
send an e-mail
Author.
Joao Trincheiras
BMW Group
Munich. Unconventional, responsible, and always open to new ideas – this is how the premium brand MINI is charting its course into the automotive future. The MINI Lifestyle Collection 2022 is cutting-edge and contemporary too. The new products in the fashion, luggage, and accessories segments convey a distinctive style and with their high-quality workmanship and the conscientiously selected materials, the products make a clear statement on sustainability.
The colour schemes and graphic patterns of the new products are based on the characteristic design features of the brand’s latest edition models. Textiles, bags, and accessories in the colour Sage are inspired by the Untold Edition body finish for the MINI Clubman. A striking design comprising geometric shapes and parallel lines in the colours Black, White and Chili Red, the Energetic Yellow typical of MINI Electric and the new Brass variant likewise echoes the expressive exterior and interior design of the edition vehicles.
The MINI Lifestyle Collection 2022 benefits from high quality materials and workmanship guaranteeing lasting enjoyment of the products. In addition, the textiles produced in Portugal of organic cotton and the accessories made of high-quality recycled and natural materials underline the sustainable character of the range. Polyester made of 100 per cent recycled PET is used for the Urban series of bags and umbrellas and biodegradable acetate in the production of the hand-made sunglasses. For the first time, leather scraps recovered from the production of the seats are also used to create charm pendants that are both stylish and sustainable.
Organic cotton and fresh style: the new
textiles.
The fashion highlights include T-shirts, polo
shirts and hoodies made of organic cotton in the fresh style of the
MINI Lifestyle Collection 2022. The MINI Graphic Wordmark
Women’s T-Shirt combines a comfortable fit with a crew neck
and soft organic cotton in single jersey quality featuring Sage as the
basic colour combined with striking design elements on the front. The
same colour is used for the new MINI Striped Binding Zip
Women’s Hoodie with the addition of a striped pattern for
the hood edging and a white MINI Wing logo. A high-quality zip and
soft organic cotton with diagonal fleece structure ensure a high level
of comfort. The new Sage colour also characterises the look of the new
MINI Striped Collar Men’s Polo made of organic
cotton piqué. A subtle striped pattern on the classic polo collar, a
black button placket and the MINI Wing logo in white add stylish accentuations.
Favourites in authentic MINI design: new products for
kids.
Organic cotton in a particularly soft single
jersey quality, a zip fastener and large front pockets make the new
MINI Wordmark Circle Zip Kids Hoodie an instant
favourite with the little ones. Available in a range of sizes and two
colours, the back of the hoodie features printed MINI lettering
against a circular background. The MINI Graphic Bibs Gift
Set for the very youngest MINI fans includes three bibs made
of organic cotton in different colours and each with its own
individual design: lovingly created bulldog and vehicle motifs along
with the new graphic patterns add a fashionable -and helpful -
highlight to every meal.
Stay one step ahead of the rest with the latest member of the MINI mobility family – the trendy MINI Scooter. It is the ideal companion for the little ones on their way to school or on other adventures where MINI fans of all ages want to get about quickly and safely. The scooter combines maximum comfort and flexibility with an extremely robust. It folds to a compact size for storage or transport in the MINI luggage compartment. The larger front wheel optimises riding response, while the profile footbrake acting on the rear wheel ensures you always have your speed under control. The frame in classic Chili Red with the white MINI Wing logo on the front gives this scooter its distinctive MINI look.
Sustainable companions for out and about: the new
bags.
The new Sage coloured bags feature recycled PET as
its basic material. Using sustainable materials, the products feature
high-quality workmanship and stylish details. The new range includes
the MINI Two Tone Belt Bag for secure storage of
valuables, the MINI Two Tone Laptop Bag for stylish
transport of laptops and notebooks and the MINI Two Tone
Traveller Bag for hand luggage when travelling. An
eye-catching feature of all the bags are the metal attachments on the
shoulder straps and handles in the contrasting colour Brass. The
striking accentuations feature the same colour tone as used for the
design elements on the exterior of the new Resolute Edition of the
MINI 3 door, the MINI 5 door and the MINI Convertible.
The MINI Graphic Duffle Bag from the MINI Lifestyle Collection 2022 is a classic with a new look. Its water-repellent exterior is made of waxed cotton canvas. The basic colour Sage and the new graphic pattern in contrasting colours guarantee a distinctive look. A detachable shoulder strap, exterior and interior compartments, a two-way zip fastener and a snap hook for keys inside ensure versality as well as functionality.
Design and materials with a unique character: the new
accessories.
The range of stylish and practical
accessories has also been renewed and expanded. The new MINI
Charms reflect the brand’s focus on premium quality as well
as on sustainability. They are available in two design variants and
give each item of luggage an individual touch. Made from the leather
left over from the production of the seats, the charm pendants feature
either the popular bulldog or the silhouette of a MINI 3 door. Their
metal clip is in the colour Brass. The new MINI Graphic
Triangle Notebook is innovative in terms of both its form
and material. With its unconventional triangular shape, the notebook
bears the new graphic pattern of the MINI Lifestyle Collection 2022 on
its cover. Inside, handwritten notes can be made on sustainably
produced stone paper.
The new MINI Graphic Travel Mug is a practical companion for MINI fans. The drinking vessel made of double-walled stainless steel comes in a new design with the basic colour Sage and MINI lettering against a white background. Its vacuum insulation and screw lid with “press-to-drink” button keep your favourite drink cold or hot for an extended period of time.
All products of the MINI Lifestyle Collection 2022 will be available at selected MINI dealerships from April 2022.
In case of queries, please contact:
Corporate Communications
Sarah Bauer, Press Spokesperson Product Communications MINI
Tel.: +49-89-382-94180
E-mail sarah.bauer@mini.com
Andreas Lampka, Head of Communications MINI
Tel.: +49-89-382-23662
E-mail andreas.lampka@mini.com
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail jennifer.ruckenbrod@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
In 2021, the BMW Group sold over 2.5 million automobiles and more than 194.000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5,222 billion on revenues amounting to € 98,990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently places sustainability and resource conservation at the centre of its orientation, from the supply chain to production to the end of the use phase of all products.
www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupView
Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/
Article Offline Attachments.
-
Fresh design, sustainable quality: The MINI Lifestyle Collection 2022. PDF, EN, 305,62 KB
-
Frisches Design, nachhaltige Qualität: Die MINI Lifestyle Collection 2022. PDF, DE, 315,98 KB