PressClub Portugal · Article.
Brilliant appearance: the new MINI with Chrome Line Exterior Deluxe.
Wed Apr 01 00:00:00 CEST 2015 Informação à Imprensa
New special equipment feature reflects the aesthetic awareness of the brand and its fans - entirely chrome-plated body surface developed exclusively for the new MINI 3 door as a consistent advancement of the brands characteristic design highlights.
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Joao Trincheiras
BMW Group
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Author.
Joao Trincheiras
BMW Group
Munich. It has driving fun in its genes - and it
seems that the chromosomes are responsible for its stunning
appearance, too. The new MINI is dazzling wherever it goes, but the
special equipment feature Chrome Line Exterior Deluxe finally
transforms it in a truly irresistible eye-catcher. For decades, chrome
surfaces have been applied to the headlamp, rear light and radiator
grille surrounds as well as other typical design elements: for the
first time, this feature is now extended to the entire body. The
effect is instantly compelling: with the Chrome Line Exterior Deluxe,
the MINI holistically reflects the aesthetic awareness of the brand
and its fans.
The exclusive special equipment feature developed exclusively for the
MINI 3 door will be presented for the first time to a group of
selected guests on April 1st 2015. By way of a precaution, MINI
expressly points out to photojournalists who wish to attend the event
that it will be compulsory to wear sunglasses and that it is not
possible to permit the use of flash due to physically uncontrollable reflections.
The special equipment feature Chrome Line Exterior Deluxe is the
consistent continuation of a design principle that has been pursued
ever since the classic Mini was launched in 1959. Chrome as an
embodiment of unique visual details has been part of the MINI
tradition for just as long as the go-kart feeling and the central
instrument in the cockpit. Its sophisticated sparkle directs attention
to those design features that have been typical of MINI for decades
and make it the original in the premium small car segment. Since the
launch of the latest generation of MINI, however, it is no longer
enough to emphasise individual components. MINI has finally achieved
the status of a fully integrated work of art. So it is only logical
that the entire vehicle should be given a chrome surface as an
optional extra.
The new special equipment feature will also impact on production
processes at the MINI plant in Oxford, UK. The hall lights will
automatically be dimmed during assembly of the new MINI 3 door with
Chrome Line Exterior Deluxe. What is more, the operating speed of the
conveyor belt will be reduced so as to give employees the opportunity
to check their clothing and hair in the reflection of the MINI body.
For further details on official fuel consumption figures, official specific CO2 emissions and power consumption of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at all sales outlets, from Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html. ManualCO2 (PDF - 2.7 MB)