PressClub Portugal · Article.
MINI at the LA Auto Show 2014.
Sun Nov 09 23:55:00 CET 2014 Dossier de imprensa
With its characteristic driving fun and individual style, the British premium brand MINI has now enthralled discerning and trend-conscious target groups in the American automotive market for 12 years.
Press Contact.
Joao Trincheiras
BMW Group
Tel: +351-21-487-3080
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Author.
Joao Trincheiras
BMW Group
With its characteristic driving fun and individual style, the British
premium brand MINI has now enthralled discerning and trend-conscious
target groups in the American automotive market for 12 years. The new
generation of MINI interprets this successful vehicle concept more
impressively than ever before, providing high-end technology, premium
quality, expressive design and innovative equipment features to create
a driving experience that is unique in the small car and compact
segment. The fact that the latest generation of the original offers a
whole new range of possibilities when it to comes the creative use of
space is demonstrated with the US premiere of the MINI 5 door at the
2014 LA Auto Show. The second body version of the new MINI has two
additional doors as well as expanded space for both occupants and
luggage. This means that for the first time in the brand's 55-year
history, MINI is now represented in the small car category with a
5-door model.
The new MINI 5 door is the latest addition to a model family
which currently comprises seven members and will be presented to
visitors at the LA Auto Show from November 21st - 30th 2014 at the Los
Angeles Convention Center along with current new products in the areas
of equipment, accessories and MINI Connected. What is more, the design
and entertainment Mecca in sunny California provides the ideal stage
on which to showcase an exceptional concept vehicle. The MINI
Superleggera Vision on show at the 2014 LA Auto Show embodies a
pioneering version of the tradition-steeped roadster concept -
blending British style, Italian flair, purist design, consistent
lightweight construction and purely electric power.
US premiere in Los Angeles: the new MINI 5 door.
An individual character with versatile qualities and yet still a
genuine MINI: such is the MINI 5 door, presented for its US premiere
at the 2014 LA Auto Show. Two additional doors facilitate entry to the
rear, where three seats are available. The MINI 5 door has a wheelbase
that has been extended by 72 millimetres, providing increased space -
not just for occupants. The luggage compartment is now also around 30
per cent larger than that of the 3-door model, with a volume of 278
litres. The rear backrest with a 60 :40 folding split enables
expansion of the luggage compartment volume to as much as 941
litres.
In the US automotive market, the new model will be
available in the form of the MINI Cooper 5 door and the MINI Cooper S
5 door. Powerful yet outstandingly efficient engines of the new
generation with either three or four cylinders along with
MINI TwinPower Turbo Technology are combined with modern,
model-specific suspension technology to ensure unique driving fun.
Authentic MINI feeling in state-of-the-art form is also provided by
the optimised display and operating concept as well as a large
selection of innovative driver assistance systems.
MINI Superleggera Vision: British style meets Italian flair.
A collaborative venture between MINI and the Italian design and
body manufacturing specialist Touring Superleggera has produced the
study of a compact roadster whose design and concept focuses entirely
on the essentials: driving fun and aesthetic appeal. Elaborately
crafted by hand, the MINI Superleggera Vision presents a modern
interpretation of a classic open-top two-seater. Its minimalist yet
highly emotional design combines British style and Italian flair.
The roadster's characteristic MINI proportions derive a
fascinating charismatic touch from being synthesised with the lines
and surface finish that are typical of Touring Superleggera. The
tradition-steeped art of lightweight construction applied to the
manufacture of the body and the study's modern electric drive both
contribute to pure driving fun with enthralling agility not to mention
groundbreaking efficiency. In the interior of the MINI
SuperleggeraVision, purist and therefore timeless aesthetic appeal is
created by means of generous surfaces and high-quality materials which
are especially authentic since they have largely been left in their
original state.
For further details on official fuel consumption figures, official
specific CO2 emissions and power consumption of new cars, please
refer to the "Manual on fuel consumption, CO2 emissions
and power consumption of new cars", available at all sales
outlets, from
Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1,
73760 Ostfildern-Scharnhausen and at
http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
ManualCO2 (PDF ‒ 2.7 MB)
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MINI at the L.A. Auto Show 2014. PDF, PT, 155,06 KB
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MINI en el salón del automóvil L.A. Auto Show 2014. PDF, PT, 160,65 KB