Total 2010 sales exceeded by end of November
Record sales year achieved: 2007 sales record surpassed
Robertson: 2011 target of more than 1.6 million vehicles in sight
Munich. The BMW Group continued on its successful
course in November - sales climbed to 138,978 vehicles, an increase of
7.7% over the previous year (prev. yr. 129,001). Global sales of BMW,
MINI and Rolls-Royce brand automobiles rose to 1,510,862 (prev. yr.
1,319,808) units in the first eleven months of the year, 14.5% more
than in the same period last year and a new record for the company.
Ian Robertson, member of the Board of Management of BMW AG,
responsible for Sales and Marketing: “This was our best ever
November sales month, with growth right across the world. We have
already sold more vehicles in the first eleven months of this year
than in the whole of 2010 and we have also broken our sales record
from 2007 (1,500,678). This puts our record sales target for the full
year of more than 1.6 million vehicles well within reach. In November,
the main impetus for growth came from the BMW X3, the BMW 5 Series and
the BMW 6 Series – with further momentum from the new BMW 1
Series, which has been available on the market since 18 September and
has already received several awards from automotive media.”
BMW brand: best-ever November
The BMW brand also reported the best November in its history. A total
of 115,124 vehicles were delivered to customers worldwide in the month
under review – an increase of 6.4% (prev. yr. 108.185). BMW
deliveries climbed 12.9% from the start of the year to 1,252,205 units
(prev. yr. 1,108,710).
The BMW X3 broke through the 100,000-unit mark for sales to the end
of November. With 106,103 vehicles sold, this highly-successful model
grew at a rate of 157.3% (prev. yr. 41,242). The BMW X1 also remained
on track for success, with 115,185 deliveries since the start of the
year (+25.7%/prev. yr. 91,622).
A total of 283,065 BMW 5 Series vehicles were delivered to customers
between January and November – an increase of 52.1% (prev. yr.
186,060). The BMW 5 Series remains the clear leader in its segment.
The BMW 7 Series also continues to perform well, with year-to-date
deliveries of the BMW flagship reaching 61,529 vehicles (+6.8%/prev.
yr. 57,587). The new BMW 6 Series reported strong gains: Sales for
November soared 733.5% to1,392 automobiles (prev. yr. 167). Customer
response to the new BMW 1 Series has also been very positive: Sales
rose 7.7% to 15,234 units in November (prev. yr. 14,148).
MINI brand: record November
The MINI brand can also look back on its best November ever. In the
month under review, global sales climbed to 23,534 vehicles
(+14.6%/prev. yr. 20,541). Volumes rose 22.4% (255,595/prev. yr.
208,816) in the first eleven months of the year, with sales growth in
virtually all markets. The MINI Countryman continued to perform well,
with 8,200 deliveries in November (+96.9%/prev. yr. 4,164). The new
MINI Coupé also got off to an excellent start: More than 2,300
(2,347) units have been sold since its market launch in October.
Markets: balanced growth across all regions
The BMW Group made gains in all regions and virtually all markets in
the year to the end of November. In Europe, the region with the
Group’s highest sales, retail volumes increased 8.3% to reach a
total of 775,834 units (prev. yr. 716,610). The company also
experienced rigorous growth in Asia, with 342,176 vehicles sold
(+33.4%/prev. yr. 256,443). China’s
dynamic sales growth continued: Sales have risen over 40% since the
start of the year to 215,023 vehicles (40.7%/prev. yr. 152,866).
In Germany, the number of new BMW Group vehicles registered in
November rose by 2.8% to 25,705 (prev. yr. 25,007). A total of 270,116
new vehicles have been registered since the start of the year –
a substantial increase of 11.1% (prev. yr. 243,176). BMW brand
registrations climbed to 233,660 units in the first eleven months of
2011(+9.0%/prev. yr. 214,389). A total of 22,491 new vehicles were
registered in the month under review (+0.4%/prev. yr. 22.395). The
MINI brand also reported strong growth in November with an increase of
23.0% to 3,214 vehicles (prev. yr. 2,612).
The U.S. also recorded positive sales growth. A total of 272,873
vehicles were sold in the year to the end of November – 14.6%
more than the previous year (238,157). 26,271 vehicles were delivered
to customers in the month under review (+14.8%/ prev. yr. 22,883).
The so-called BRIKT countries – Brazil (+49.0%/ 13,153), Russia
(+38.8%/ 27,018), India (+62.6%/ 8,692), Korea (+44.0%/ 25,203) and
Turkey (+59.7%/ 13,704) – reported high double-digit sales
growth for the year to the end of November.
BMW Motorrad on record course: Already exceeded 2010 total sales.
In the year to the end of November, BMW Motorrad delivered 100,054
motorcycles (prev. yr. 94,283) worldwide – an increase of 6.1%
and already 2,007 more than the total sales for 2010. BMW Motorrad
delivered 6,112 motorcycles last month (prev. yr. 5,883 / +3.9%). With
the expected December sales, BMW Motorcycle will reach its target for
this year. With sales of over 103,000 motorcycles, the white and blue
motorcycle brand will deliver more vehicles than ever before in its
nearly 90-year-old history.
Husqvarna Motorcycles delivered 7,956 motorcycles in the first eleven
months of 2011 (prev. yr. 10,266 / -22.5%). November accounted for
1,181 deliveries (prev. yr. 1,650 / -28.4%).
BMW Group sales in/up to November 2011 at a glance
| In Nov 2011 | Comp. to prev. year | Up to/incl. Nov 2011 | Comp. to
prev. year |
BMW Group Automobiles | 138,978 | +7.7% | 1,510,862 | +14.5% |
BMW | 115,124 | +6.4% | 1,252,205 | +12.9% |
MINI | 23,534 | +14.6% | 255,595 | +22.4% |
BMW Motorrad | 6,112 | +3.9% | 100,054 | +6.1% |
Husqvarna Motorcycles | 1,181 | -28.4% | 7,956 | -22.5% |
The BMW Group
The BMW Group is one of the most successful manufacturers of
automobiles and motorcycles in the world with its BMW, MINI, Husqvarna
Motorcycles and Rolls-Royce brands. As a global company, the BMW Group
operates 25 production and assembly facilities in 14 countries and has
a global sales network in more than 140 countries.
During the financial year 2010, the BMW Group sold 1.46 million cars
and more than 110,000 motorcycles worldwide. The profit before tax for
2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion.
At 31 December 2010, the BMW Group had a workforce of approximately
95,500 employees.
The success of the BMW Group has always been built on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy. As a result
of its efforts, the BMW Group has been ranked industry leader in the
Dow Jones Sustainability Indexes for the last seven years.
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