PressClub Latin America, Caribbean · Article.
The BMW Group Selects AWS to Power Next-Generation Automated Driving Platform.
Tue Sep 05 12:27:00 CEST 2023 Press Release
+++ Leading luxury automaker is developing next-generation BMW vehicles with AWS and Qualcomm’s Snapdragon Ride Vision Platform to accelerate time to market and increase efficiency +++
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Edgar Tellez
BMW Group
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Author.
Edgar Tellez
BMW Group
Seattle/Munich. Amazon Web Services (‘’AWS’’) today
announced the BMW Group has chosen AWS as the preferred cloud provider
for its automated driving platform. The BMW Group will develop its
next-generation advanced driver assistance system (ADAS) using AWS to
help innovate new features for its next generation of vehicles, the
“Neue Klasse,” set to launch in 2025. The new cloud-based system will
leverage BMW's pre-existing Cloud Data Hub on AWS, and will use AWS
compute, generative artificial intelligence (generative AI), Internet
of Things (IoT), machine learning, and storage capabilities to help
accelerate the delivery of highly automated BMW vehicles.
“In the next decade, consumer habits and expectations will drive
more changes in the automotive industry than we’ve seen over the past
30 years,” said Dr. Nicolai Martin, senior vice president of Driving
Experience at BMW Group. “This is just the beginning of a new era of
highly automated driving, fueled by innovations in technology and
engineering. By collaborating with AWS, the BMW Group, along with our
partner, Qualcomm Technologies, is building our new automated driving
platform on AWS’s scalable, secure, and reliable infrastructure. We’re
tapping into AWS’s ability to help empower the next generation of
BMW’s automated driving and parking functions.”
ADAS supports today’s drivers with early warning systems and
capabilities that make driving safer and more comfortable. These
systems use advanced software and onboard sensors to provide driver
warnings, automated braking, and steering functions designed to help
improve a vehicle’s performance on the road. By developing the next
generation ADAS platform on AWS, the BMW Group’s engineers can respond
more quickly to customer demands and deliver new features to help
improve the driving experience. This efficiency, supported by the
cloud, will help BMW continue to innovate features for its Neue Klasse
of vehicles and keep drivers focused on the experience on the road.
The BMW Group has also joined Qualcomm Technologies, Inc., to
co-develop next-generation automated driving systems based on the open
and modular Snapdragon Ride Platform. The systems feature an
integrated Ride Vision software stack to enable 360-degree perception
for the vehicle. Together with AWS and Qualcomm Technologies, the BMW
Group’s engineers have access to leading hardware, vision software,
and cloud capabilities in an end-to-end automated driving development
platform. Placing the BMW Group’s automated driving platform in the
cloud helps break down development silos within vehicle software teams
at the BMW Group and helps foster greater global collaboration with
suppliers to accelerate automated driving innovation.
“As the automotive industry evolves toward a new
high-performance, low-power, and highly scalable software-defined
vehicle architecture, we are proud to continue our long-standing,
strategic cooperation with the BMW Group to codevelop safer and more
secure AI-powered driver assistance technologies at scale,” said Nakul
Duggal, senior vice president and general manager of Automotive and
Cloud Computing at Qualcomm Technologies, Inc. "The Qualcomm®
Cloud AI 100 solution and Snapdragon Ride Platforms help deliver
automotive innovation to the BMW Group and leading brands across the
globe. This strategic relationship with AWS and BMW brings together
leading-edge technologies from our respective industries to deliver a
modern cloud-native software development environment."
The BMW Group will also use AWS to help scale its capacity to
handle vast increases in data creation and usage within automated
driving feature development. As automakers deploy higher-level
automated driving functions, such as adaptive cruise control, parking
assist, and piloted driving, the vehicles create more data for
engineering teams to analyze and utilize within future feature
development. This cloud-based infrastructure will help provide the
foundation for the BMW Group to develop and deliver new functions for
its vehicles, such as lane departure assist, automated lane change, or
hands-free driving functions, even faster.
AWS services will help power this new scalable, automated
driving platform based on a common reference architecture,
accelerating the development life cycle and broadening it across BMW
models. For example, the platform provides the framework needed to
process, catalog, and store millions of miles of real-time driving
data in Amazon Simple Storage Service (Amazon S3). Engineers and data
scientists can then search, identify, and visualize relevant driving
scenes to develop and train models using Amazon SageMaker, AWS’s
service for building, training, and deploying machine learning models
in the cloud and on the edge. Engineers can also develop large-scale
simulations on AWS compute instances for verification. With this
approach, the BMW Group can test and validate new software versions
more efficiently, helping to ensure the system’s safety and shortening
time to market.
“Automated driving is about more than just convenience; it’s
also aimed at providing driver assistance technology that helps
prevents injuries and saves lives,” said Wendy Bauer, general manager
of Automotive and Manufacturing at AWS. “Implementing these systems on
the BMW Group’s international scale requires an approach that can
process and analyze vast amounts of data, as well as learn and
innovate, so automakers can develop safer and more reliable automated
and ADAS systems. Working with AWS and Qualcomm Technologies, the BMW
Group has the tools required to help make its vision of providing
safe, premium quality, high performance, and highly automated driving
functions to its customers a reality.”