PressClub Latin America, Caribbean · Article.
BMW Group collaborates with AWS to bring new cloud technologies for fast and reliable availability of digital innovations.
Thu Oct 13 15:00:00 CEST 2022 Press Release
+++ Collaboration with AWS focusing on cloud-based infrastructure for BMW’s vehicle data processing and provision +++ BMW Group retains full and exclusive control of data +++ Digital innovations will reach customers even faster in future +++ Scalable cloud technologies safeguard the long-term availability of digital products and services +++
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Edgar Tellez
BMW Group
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Author.
Edgar Tellez
BMW Group
Munich. The BMW Group and AWS (Amazon Web Services)
today announced a strategic collaboration that will see the companies
develop innovative cloud technologies together with the aim of
harnessing the data potential of future vehicle generations to maximum
effect. The two companies are also cooperating to develop commercial
off-the-shelf cloud solutions for securely managing vehicle data. The
collaboration marks a continuation in the two companies’ work together
in the area of connected vehicles, which started in 2015. As in all
previous collaborations, the BMW Group retains full and exclusive
control of data and complies with the data protection regulations
applicable in the respective markets.
BMW’s connected fleet currently numbers some 20 million vehicles
in over 50 countries. Today, the connected fleet of BMW Group vehicles
already sends around ten billion enquiries to the backend – as the IT
infrastructure in the cloud for operating and managing the connected
vehicle functions is known – every day. Vehicle data and the way it is
interlinked with the cloud form the basis for customer functions such
as the My BMW App, driver assistance functions, charging-optimised
route guidance, over-the-air updates and hazard detection out on the
road. Vehicle data is essential for the company too, as it is used for
dedicated purposes, including improving and enhancing customer
functions, quality management and after-sales processes.
Data protection is a top priority.
In order to
keep pace with the rapidly growing number of connected vehicles, the
BMW Group set up a central access point for internal users of
vehicle-generated data in 2017. In doing so, the BMW Group took steps
to ensure that customer data is protected and securely processed in
accordance with data privacy requirements by means of established
processes – across all the markets in which the company operates. In
this latest collaboration, the BMW Group will again retain exclusive
control of data. AWS provides cloud infrastructure and services
without access to or insight into data generated by the BMW Group’s
connected vehicle fleet.
Nicolai Krämer, Vice President Vehicle Connectivity
Platforms: “We already have around 20 million extensively
connected vehicles on the road today. When the ‘Neue Klasse’ is
launched, our offboard cloud platform, powered by AWS, will process
roughly triple the volume of vehicle data compared to the current
generation of BMW models. Together with AWS, we will continue to
create innovative solutions, allowing us to develop new, data-driven
functions and make them available to customers faster.”
Creating innovative, digital experiences.
In the
future, a self-service portal will enable BMW Group developers working
on data-driven improvement of customer functions, for example, to
obtain the necessary data on demand with just a few clicks. Through
the use of AWS services and with reliable infrastructure in place, the
portal will operate efficiently and smoothly, allowing the BMW Group,
allowing the BMW Group engineers and data experts to focus entirely on
data content and quality. In addition, data is also made available to
third parties — subject to customer consent — for possible
applications (information
on BMW and MINI CarData).