PressClub Latin America, Caribbean · Article.
Next generation BMW voice assistant to be based on Amazon Alexa technology.
Fri Sep 30 22:00:00 CEST 2022 Press Release
+++ Great enhancement for natural dialogue between driver and vehicle +++
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Edgar Tellez
BMW Group
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Author.
Edgar Tellez
BMW Group
Munich. The next-generation BMW voice assistant will
be built on Alexa technology. This was announced today by Stephan
Durach, Senior Vice-President Connected Company and Development
Technical Operations BMW Group, and Dave Limp, Senior Vice President
of Devices and Services, Amazon, at Amazon’s annual Devices and
Services launch event.
“The Alexa technology will enable an even more natural dialogue
between driver and vehicle, so drivers can stay focused on the road.
This will bring the digital experience to an entirely new level,” said
Stephan Durach.
Dave Limp, Amazon, added: “This cooperation with BMW is a great
example of what Alexa Custom Assistant was designed for — to make it
faster and easier for companies to develop custom intelligent
assistants for virtually any device, without the cost and complexity
of building from the ground up.”
Since the introduction of the first BMW voice assistant (BMW
Intelligent Personal Assistant) in 2018, voice interaction has become
an increasingly important part of BMW iDrive. The new BMW voice
assistant will work in cooperation with Alexa, providing customers the
benefits of an intelligent assistant that is the vehicle and services
expert, while Alexa provides the familiar experience many customers
are already using today—such as the ability to control music, remotely
manage their smart home, add items to a shopping list, or check the
weather for the day. Customers can still choose to use either the BMW
voice assistant and Alexa individually, or have both assistants work
alongside each other.
The first vehicles with the new generation of BMW’s voice
assistant will launch within the next two years.
Data protection is a top priority for the BMW
Group.
The BMW Group ensures that customer data is
protected and processed in accordance with data privacy requirements
by means of established processes – across all the markets in which
the company operates. The BMW Group and Amazon share the strong
commitment to maintaining customers’ trust and protecting their
privacy, including giving them control over their data.