PressClub Latin America, Caribbean · Article.
New leadership for MINI.
Mon Apr 08 18:03:00 CEST 2019 Press Release
Archive
Bernd Körber returns to the iconic British brand.
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Juan Bernardo Vazquez Mellado
BMW Group
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Author.
Juan Bernardo Vazquez Mellado
BMW Group
München. On 1 April, Bernd Körber (44) took over as the new head of
MINI. It’s a return to the brand for Bernd, who worked in MINI brand
management when he first joined the BMW Group in 2003. Following roles
in MINI marketing planning and product management, he took on
responsibility for MINI brand management internationally, before
moving to the BMW brand in 2010. At BMW, he led the product portfolio
strategy team before moving to China, where he was responsible for
Business Development. Following his return to Munich, Bernd was in
charge of global brand strategy and brand management for BMW.
“Bernd Körber is both experienced and knowledgeable when it comes
to the MINI brand,” said Pieter Nota, BMW AG Management Board Member
for Customer, Brands and Sales. “I’m looking forward to working with
him as we drive MINI towards an electric, dynamic and urban future.”
Later this year, the brand will expand its electrified portfolio
when it presents the MINI Cooper SE, the first fully-electric series
production MINI. More electrified models will follow. In 2020, the
brand will launch the fastest series MINI of all time: the John Cooper
Works GP.
In his new role as Head of MINI, Bernd Körber follows Sebastian
Mackensen, who in October 2018 took on responsibility for BMW Group
sales in Germany.