PressClub Latin America, Caribbean · Article.
"Best Cars 2014": MINI continues its winning streak.
Fri Jan 31 18:01:42 CET 2014 Press Release
In the readers' vote held by automobile magazine "auto, motor und sport", the British original in the premium small car segment once again wins the import ranking in its category.
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Christine Graeber
BMW Group
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Author.
Christine Graeber
BMW Group
Just a few weeks before the launch of the new model generation,
MINI yet again demonstrates its ongoing popularity, continuing an
impressive series of victories thanks to readers of the automobile
magazine "auto, motor und sport". The "Best Cars
2014" readers' vote put MINI well ahead of the rest to win the
import ranking in its vehicle category. 28.7 per cent of votes cast
went to the British original in the premium small car segment. In
the overall ranking in this vehicle category, too, MINI was able to
secure a place on the winners' rostrum by finishing third.
As in past years, the Oxford-produced MINI won the import
ranking outright. In a vehicle category appropriately entitled
"Mini Cars" it attracted more than twice as many votes as
the runner-up. Another model of the brand narrowly missed out on a
medal: the MINI Coupé finished fourth in the import ranking with
9.7 per cent of votes.
This was the 38th "auto, motor und sport" readers'
vote, making it one of the longest-standing public polls in the
automotive sector. More than 115,000 readers took part in the most
recent "Best Cars" vote. They were able to choose their
favourites from a total of 384 models in ten categories, with an
import award and an overall award in each one.
MINI has taken at least one title every year since as long ago
as 2001 in the "auto, motor und sport" readers' vote. This
consistently sustained performance at the polls has gone hand in hand
with an ongoing increase in sales figures, which reached a new
all-time high in 2013. More than 305,000 cars of the MINI brand were
sold worldwide. The new generation of the MINI goes on the road in
March 2014 - with everything it takes to win over new target groups
and achieve ongoing success in the "Best Cars" vote.