PressClub Latin America, Caribbean · Article.
The new BMW 7 Series.
Fri May 25 00:00:00 CEST 2012 Press Kit
The new BMW 7 Series is set to reinforce its position as the most innovative sedan in the luxury segment. The flagship model series of the BMW fleet embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure. And now, by making a clear step up in terms of product substance, the Sedan is set to underline its leadership. New LED headlights, an upgraded interior with optimised soundproofing, markedly improved ride comfort, a comprehensive selection of optional equipment and state-of-the-art safety technology combine to create an in-car experience from the top drawer. A line-up of either new or optimised drive systems, including the world’s most powerful six-cylinder in-line diesel engine and the second-generation BMW ActiveHybrid 7, set new performance and efficiency benchmarks.
Press Contact.
Christine Graeber
BMW Group
Tel: 49-89-382-59355
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Author.
Christine Graeber
BMW Group
The new BMW 7 Series:
Sporting poise and luxurious
comfort in perfect harmony
(Short Version)
- New full-LED headlights, a prominent BMW kidney grille and a modified front apron define the unmistakable appearance of the new BMW 7 Series range.
- New to the cockpit are the multifunctional instrument display allowing the driver to select a variety of information and the central Control Display with 3D graphics. New Rear Seat Entertainment package.
- New and upgraded engine variants raise the bar in terms of output and efficiency. Eight-speed automatic transmission is fitted as standard. Fuel savings of up to 25 per cent are possible.
- Engine line-up ranges from a TwinPower Turbo diesel unit that holds the title of the world’s most powerful straight-six diesel engine to the second-generation BMW ActiveHybrid 7.
- Advanced features such as coasting mode, proactive hybrid technology and the Driving Experience Control switch with ECO PRO mode enhance both driving comfort and efficiency.
- Optimised chassis – with self-levelling air suspension at the rear axle – gives long-distance comfort a noticeable boost.
- New Connected Drive highlights: latest-generation Professional navigation system, BMW Night Vision + Dynamic Light Spot, anti-dazzle LED High-Beam Assistant, BMW Parking Assistant, Active Protection.
The new BMW 7 Series is set to reinforce its position as the most innovative sedan in the luxury segment. The flagship model series of the BMW fleet embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure. And now, by making a clear step up in terms of product substance, the Sedan is set to underline its leadership. New LED headlights, an upgraded interior with optimised soundproofing, markedly improved ride comfort, a comprehensive selection of optional equipment and state-of-the-art safety technology combine to create an in-car experience from the top drawer. A line-up of either new or optimised drive systems, including the world’s most powerful six-cylinder in-line diesel engine and the second-generation BMW ActiveHybrid 7, set new performance and efficiency benchmarks.
Body: new LED headlights and subtle new design features.
Dynamic lines and perfectly balanced proportions continue to lie
at the heart of the BMW 7 Series Sedan’s sporty and elegant
presence. The most eye-catching feature of the new BMW 7 Series are
the new LED headlights with hallmark BMW corona rings and a smart
accent strip, which now ensure the new BMW 7 Series projects a
distinctive appearance at night as well. The modified BMW kidney
grille with nine slats – instead of the previous 12 – and
revised front apron set the new model apart from its predecessor.
Elsewhere, indicators integrated into the lower section of the
exterior mirrors are among the new features visible from the side. And
last but not least, the powerfully chiselled rear benefits from a thin
chrome strip connecting the two slim reflectors in the rear apron.
Interior: new leather seats, optimised noise levels, Rear Seat
Entertainment package and sound system with extending centre speaker.
Flawlessly executed design, top-class materials, quality
workmanship and outstanding practicality define the interior of the
BMW 7 Series Sedan. The driver and front passenger can relax into
newly designed leather seats offering optimum lateral support and
unbeatable long-distance comfort. The rear passengers, too, travel in
luxury and are largely cocooned from outside noise. Individual seats
are also available as an option for the rear and can be adapted to
passengers’ needs. And the optional Rear Seat Entertainment
package with a new 9.2-inch flatscreen monitor ensures a refreshing
diversion is always at hand over extended journeys. The new 1,200-watt
Bang & Olufsen High End Surround Sound System delivers
unimpeachable sound quality. Its 16 speakers include an illuminated
centre speaker which retracts almost fully into the instrument panel.
Cockpit: selectable displays in black-panel technology and
central Control Display with 3D graphics.
In the new BMW 7 Series, the multifunctional instrument display
behind the steering wheel takes its cues from the driver’s
needs. Extended black-panel technology opens up a whole new range of
display options through the 10.25-inch screen. The instruments are now
presented using different colours and graphics depending on the
driving mode selected, and provide situation-specific information such
as status and function displays. The Control Display in the centre of
the instrument panel has also benefited from visual and technical
improvements and now uses high-resolution 3D graphics.
Powertrain and chassis:
refined power, improved efficiency and enhanced ride
comfort.
The new BMW 7 Series Sedan will hit the ground running
in 2012 armed with new and comprehensively revised engines which are
extremely economical and low on emissions and channel their power to
the driven wheels through an intelligent eight-speed automatic
transmission. Technology such as the Auto Start-Stop function, Brake
Energy Regeneration and the second-generation Driving Experience
Control switch with ECO PRO mode and coasting function pave the way
for additional fuel saving.
Alongside the flagship BMW 760i with its 12-cylinder powerplant and the entry-level engine in the BMW 730i, customers can choose from the new six-cylinder in-line engine powering the BMW 740i and the revised V8 petrol engine earmarked for the BMW 750i. The six-cylinder diesel engines in the BMW 730d likewise offer drivers the combination of increased output and lower fuel consumption. Rounding off the range is the second-generation BMW ActiveHybrid 7 with a new six-cylinder in-line engine and significantly reduced emissions.
An impressive spread of chassis wizardry helps give the ride comfort of the BMW 7 Series Sedan a noticeable boost. Complementing the optimised chassis set-up – with modified rubber bearings and new dampers – and the self-levelling air suspension for the rear axle is the standard-fitted Electric Power Steering. State-of-the-art electronic control systems with likewise retuned software help to enhance the long-distance attributes of the BMW 7 Series Sedan and ensure that the new edition of the car makes travelling on board even more pleasurable – in terms of both dynamics and comfort.
BMW ConnectedDrive: intelligent integration is the key to
comfort and assurance at the wheel along with unbeatable safety.
A unique combination of driver assistance systems and mobility
services allows the BMW 7 Series to once again demonstrate its
innovative edge and technical eminence over its rivals. To this end,
the BMW ConnectedDrive portfolio includes impressive new features that
enable the Sedan to maintain its leading position in the luxury segment.
Among the systems helping to maximise safety are BMW Night Vision + Dynamic Light Spot with pedestrian recognition technology (unique in the premium segment), the anti-dazzle LED High-Beam Assistant, Active Protection with automatic fatigue recognition and Speed Limit Info including the No Passing Info display using road sign symbols. A more powerful operating system governing the central Control Display ensures the entertainment programs are simpler to operate, optimises office and online services, and makes using the telephone that much easier. The Professional navigation system, meanwhile, is now more powerful and features new and ultra-sharp map graphics and 3D city mode. An innovative feature allowing convenient hands-free opening of the boot lid rounds off the function-focused highlights of the BMW 7 Series.