PressClub Latin America, Caribbean · Article.
BMW Sommerhaus 2012 Launch
Tue Jan 03 20:08:00 CET 2012 Press Release
On 29 December, about 300 customers, celebrities from different fields and friends of the BMW brand enjoyed the BMW Sommerhaus 2012 launch in Punta del Este, Uruguay.
Press Contact.
Christian Menges
BMW Group
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Fax: +1-201-573-8416
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Author.
Christian Menges
BMW Group
On 29 December, about 300 customers, celebrities from different fields and friends of the BMW brand enjoyed the BMW Sommerhaus 2012 launch in Punta del Este, Uruguay.
The traditional party launched summer activities at the BMW House and also served as the presentation of the new BMW 1 Series, the latest generation of the premium compact BMW model. The guests enjoyed an entertaining evening with a live performance by Bajofondo Remixed (Live DJ Set) in an intimate and very exclusive setting.
Throughout the month of January, BMW customers in Punta del Este will be able to test drive for a full day some of the latest models as well as appreciate on display the new 6 Series Convertible and 1 Series M Coupé.
On the other hand, those who love motorcycle adventures may participate in the exclusive BMW Motorrad Summer Rides, the classic BMW Motorrad getaways in the vicinity of Punta del Este.
Among other benefits, customers have BMW Service Mobile coverage that will provide for their vehicles in case of emergency during their stay at the coast. At the same time VIP transfers to and from the airport of Punta del Este are once again available.
For more on these and many other exclusive benefits, please enter:
Contact:
2012 BMW Sommerhaus
Route No. 10, Km 180.
0800-SBMW (7269)
The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2010 was euro 4.8 billion on revenues amounting to euro 60.5 billion. At 31 December 2010, the BMW Group had a workforce of approximately 95,500 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
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