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The BMW X1

For the first time the features and qualities so typical of a BMW X model are also available in a premium vehicle in the compact segment. Indeed, the BMW X1 is entering the market with the assignment to offer the Sheer Driving Pleasure so characteristic of BMW with a new standard of quality also in this segment of the market.

X1

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Jan Larsson
BMW Group

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Jan Larsson
BMW Group

For the first time the features and qualities so typical of a BMW X
model are also available in a premium vehicle in the compact segment.
Indeed, the BMW X1 is entering the market with the assignment to offer
the Sheer Driving Pleasure so characteristic of BMW with a new standard
of quality also in this segment of the market.

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