The main protagonist of the global campaign is the high-performance brand John Cooper Works — which has been impressing MINI fans all over the world with its sporting agility for more than six decades. Both the brand's first two all-electric models and its siblings with combustion engines live up to the long history of racing thanks to specific chassis settings, sporty design and optimized aerodynamics.
The new MINI John Cooper Works models combine exciting performance with individual style. With an output of 170 kW/231 hp, the accentuated agile handling and the drive- and chassis-technology developed with racing expertise promise outstanding driving fun. The puristic design underlines the fascinating appearance of the vehicles and is consistently geared towards maximum performance with aerodynamically shaped, exclusive accents.
+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show appearance of BMW Vision Neue Klasse and BMW Vision Neue Klasse X +++
MINI presents two all-electric John Cooper Works models for the first time. MINI John Cooper Works takes the performance of both models to the top of the premium small car segment with an energy boost and aerodynamically optimised design. Combined with race-inspired suspension technology and extended standard equipment, the new all-electric John Cooper Works models are in top form.
The new generation of the MINI Cooper Convertible rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible model that perfectly embodies the brand's openness. "Always Open" - this traditional claim of the MINI Convertible aptly describes the model’s philosophy.
At the 90th edition of the famous motor show at Porte de Versailles (October 14 - 20, 2024), the British premium brand is presenting a purely electrically powered MINI model family. The highlights are the world premieres of two fullyelectric John Cooper Works models, which are all about performance and brand-typical sportiness.
The MINI Cooper C impresses with irresistible charm and distinctive charisma. In its latest version, it features sleek lines, tidy surfaces, balanced proportions and now also innovative in-car gaming. The interior user experience has been expanded, allowing occupants to actively experience Mattel's classic card game UNO™ in the car with the UNO® Car Party!.
The new MINI family represents a completely new design language that focuses on the essentials and emphasises each model’s individual character. The clear and minimalist design language creates a modern, cosy feel in the redesigned interior. The new colour and material scheme makes an important contribution to this: innovative materials, fresh colours and new patterns create a brand-typical feeling that transforms the interior into a feel-good place.
On August 26th, 2024, MINI celebrates a significant milestone - 65 years of pioneering design and exhilarating performance. Since its inception in 1959, MINI has captured the hearts of drivers around the world with its unique blend of style, agility, and innovation.
Munich. Known for their exhilarating performance and racing heritage, the new John Cooper Works lineup will feature both petrol-powered and all-electric versions, marking a new chapter in the evolution of MINI.
The all-electric MINI Cooper E impresses with its refreshing Sunny Side Yellow exterior color and, with its sporty, modern appearance, fits in perfectly with the Mediterranean flair of Greece.
The MINI Cooper S in the John Cooper Works Trim cites the brand's racing history through an individual front and rear design. Equipped with a powerful four-cylinder gasoline engine and a suspension and damping system tailored to agile handling, the iconic three-door MINI model stands for maximum driving pleasure.
The five-door MINI Cooper impresses with distinctive functionality, innovative assistance systems and its typical MINI design. The unmistakable appearance of the MINI Cooper 5-door is particularly well accentuated in Favoured Trim with the brand-typical Multitone Roof. An efficient four-cylinder gasoline engine with 150 kW/204 hp guarantees a high level of driving pleasure.
MINI is set to make a thrilling appearance at this year's Goodwood Festival of Speed, showcasing two John Cooper Works models that are sure to excite enthusiasts.
The new MINI John Cooper Works E PROtotype is set to storm up the hill at this year's Goodwood Festival of Speed, ahead of its world premiere in autumn of 2024.
Urban or off-road — the new all-electric MINI Countryman SE ALL4 is the ideal companion. The MINI trunk volume, which can be extended up to 1450 l, offers plenty of storage space — for a family trip or an adventure holiday.
The compact external dimensions of the MINI Aceman make the progressive crossover model an agile companion in urban areas. With five seats at just under four meters length and generous space, it bridges the gap between MINI Cooper and MINI Countryman. The Favoured Trim underlines the strong character of the youngest member of the MINI family particularly expressively.
With its 2.0-liter four-cylinder TwinPower turbo engine and 300 hp, the MINI John Cooper Works Countryman is a power pack of the new MINI Family. Thanks to the adaptive JCW sports suspension and ALL4 all-wheel drive, the model offers maximum go-kart feeling on asphalt roads and unpaved terrain.
The largest MINI impresses with an advanced four-cylinder diesel engine and TwinPower Turbo technology. The result: efficient and dynamic transportation with economical consumption. The new MINI design is particularly expressive in Favoured Trim.
A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.
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CO2 emission information.
Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.
All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.
