Changes in the MINI management team.
Fri Dec 13 15:00:00 CET 2024Press Release
Federico Izzo takes over as Head of MINI region Europe. +++ Ulrike von Mirbach assumes responsibility for brand management and marketing of the MINI brand worldwide.
Federico Izzo takes over as Head of MINI region Europe. +++ Ulrike von Mirbach assumes responsibility for brand management and marketing of the MINI brand worldwide.
After an exciting year, the new MINI family is all-new, with a model to suit every taste. From the MINI Cooper Convertible to the MINI Countryman, there's always room for a Christmas tree and ski equipment.
European Consumer Protection Institute awards the new MINI Countryman the top rating. New centre airbag reduces the risk of injury to the driver and front passenger in the event of a side impact. New generation of front collision warning can also protect pedestrians and cyclists when making turns.
With its panoramic glass roof that opens up the view to the blue sky, and its revolutionary OLED display that makes the cockpit the centerpiece of the driving experience, the new MINI Aceman SE in Rebel Red conquers the streets.
MINI Cooper Convertible production returns to MINI Plant Oxford. +++ Built alongside MINI Cooper 3-Door and 5-Door, making MINI Plant Oxford the home of MINI Cooper. +++ Most emotional model of the MINI family since its launch in 2004.
With the new MINI John Cooper Works models, motorsport enthusiasts now have for the first time the choice between two fully electric models and three petrol-powered models with powerful four-cylinder TwinPower Turbo engines. Regardless of the drive train, all of MINI's high-performance models share the unparalleled driving dynamics, racing-inspired suspension technology, and the exclusive and aerodynamically optimized design.
The new MINI Aceman SE shines in the picturesque backdrop of Copenhagen in the modern color shade of Indigo Sunset Blue, captivating not only with its urban and dynamic character, but also with its distinctive personality.
The main protagonist of the global campaign is the high-performance brand John Cooper Works — which has been impressing MINI fans all over the world with its sporting agility for more than six decades. Both the brand's first two all-electric models and its siblings with combustion engines live up to the long history of racing thanks to specific chassis settings, sporty design and optimized aerodynamics.
The new MINI John Cooper Works models combine exciting performance with individual style. With an output of 170 kW/231 hp, the accentuated agile handling and the drive- and chassis-technology developed with racing expertise promise outstanding driving fun. The puristic design underlines the fascinating appearance of the vehicles and is consistently geared towards maximum performance with aerodynamically shaped, exclusive accents.
+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show appearance of BMW Vision Neue Klasse and BMW Vision Neue Klasse X +++
MINI presents two all-electric John Cooper Works models for the first time. MINI John Cooper Works takes the performance of both models to the top of the premium small car segment with an energy boost and aerodynamically optimised design. Combined with race-inspired suspension technology and extended standard equipment, the new all-electric John Cooper Works models are in top form.
The new generation of the MINI Cooper Convertible rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible model that perfectly embodies the brand's openness. "Always Open" - this traditional claim of the MINI Convertible aptly describes the model’s philosophy.
At the 90th edition of the famous motor show at Porte de Versailles (October 14 - 20, 2024), the British premium brand is presenting a purely electrically powered MINI model family. The highlights are the world premieres of two fullyelectric John Cooper Works models, which are all about performance and brand-typical sportiness.
The MINI Cooper C impresses with irresistible charm and distinctive charisma. In its latest version, it features sleek lines, tidy surfaces, balanced proportions and now also innovative in-car gaming. The interior user experience has been expanded, allowing occupants to actively experience Mattel's classic card game UNO™ in the car with the UNO® Car Party!.
The new MINI family represents a completely new design language that focuses on the essentials and emphasises each model’s individual character. The clear and minimalist design language creates a modern, cosy feel in the redesigned interior. The new colour and material scheme makes an important contribution to this: innovative materials, fresh colours and new patterns create a brand-typical feeling that transforms the interior into a feel-good place.
On August 26th, 2024, MINI celebrates a significant milestone - 65 years of pioneering design and exhilarating performance. Since its inception in 1959, MINI has captured the hearts of drivers around the world with its unique blend of style, agility, and innovation.
Munich. Known for their exhilarating performance and racing heritage, the new John Cooper Works lineup will feature both petrol-powered and all-electric versions, marking a new chapter in the evolution of MINI.
The all-electric MINI Cooper E impresses with its refreshing Sunny Side Yellow exterior color and, with its sporty, modern appearance, fits in perfectly with the Mediterranean flair of Greece.
The MINI Cooper S in the John Cooper Works Trim cites the brand's racing history through an individual front and rear design. Equipped with a powerful four-cylinder gasoline engine and a suspension and damping system tailored to agile handling, the iconic three-door MINI model stands for maximum driving pleasure.
The five-door MINI Cooper impresses with distinctive functionality, innovative assistance systems and its typical MINI design. The unmistakable appearance of the MINI Cooper 5-door is particularly well accentuated in Favoured Trim with the brand-typical Multitone Roof. An efficient four-cylinder gasoline engine with 150 kW/204 hp guarantees a high level of driving pleasure.
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