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GRAB THE CORNERS – MINI launches global campaign for John Cooper Works models.

Thu Oct 24 09:00:00 CEST 2024Press Release

The main protagonist of the global campaign is the high-performance brand John Cooper Works — which has been impressing MINI fans all over the world with its sporting agility for more than six decades. Both the brand's first two all-electric models and its siblings with combustion engines live up to the long history of racing thanks to specific chassis settings, sporty design and optimized aerodynamics.

John Cooper Works

High-performance with motorsport DNA: The new MINI John Cooper Works and the new MINI John Cooper Works Convertible.

Wed Oct 23 00:01:00 CEST 2024Press Release

The new MINI John Cooper Works models combine exciting performance with individual style. With an output of 170 kW/231 hp, the accentuated agile handling and the drive- and chassis-technology developed with racing expertise promise outstanding driving fun. The puristic design underlines the fascinating appearance of the vehicles and is consistently geared towards maximum performance with aerodynamically shaped, exclusive accents.

MINI
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MINI John Cooper Works
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MINI John Cooper Works Convertible
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John Cooper Works

The BMW Group with two MINI world premieres and BMW Neue Klasse Vision Vehicles at the Mondial de l'Auto Paris 2024.

Mon Oct 14 11:25:00 CEST 2024Press Release

+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show appearance of BMW Vision Neue Klasse and BMW Vision Neue Klasse X +++

F56
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J05
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BMW Group Design
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Technology
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Design, Concepts, Studies
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MINI Aceman
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Europe
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BMW Design
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ConnectedDrive
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Mobility of the future
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Paris
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MINI Electric

Two global debuts at the 2024 Paris Motor Show: The new MINI John Cooper Works Electric and the new MINI John Cooper Works Aceman.

Mon Oct 14 08:10:00 CEST 2024Press Release

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MINI presents two all-electric John Cooper Works models for the first time. MINI John Cooper Works takes the performance of both models to the top of the premium small car segment with an energy boost and aerodynamically optimised design. Combined with race-inspired suspension technology and extended standard equipment, the new all-electric John Cooper Works models are in top form.

MINI
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John Cooper Works
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MINI John Cooper Works
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MINI Aceman
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MINI Electric

Always Open: Unmistakable driving fun in the new MINI Cooper Convertible.

Wed Oct 09 00:01:00 CEST 2024Press Release

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The new generation of the MINI Cooper Convertible rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible model that perfectly embodies the brand's openness. "Always Open" - this traditional claim of the MINI Convertible aptly describes the model’s philosophy.

MINI
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MINI Convertible

Voilà — MINI presents two world premieres at the Mondial de l'Automobile 2024 in Paris.

Mon Oct 07 00:01:00 CEST 2024Press Release

At the 90th edition of the famous motor show at Porte de Versailles (October 14 - 20, 2024), the British premium brand is presenting a purely electrically powered MINI model family. The highlights are the world premieres of two fullyelectric John Cooper Works models, which are all about performance and brand-typical sportiness.

MINI
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MINI John Cooper Works

Innovative In-Car Gaming and traditional driving fun: the MINI Cooper C.

Tue Sep 24 00:01:00 CEST 2024Press Release

The MINI Cooper C impresses with irresistible charm and distinctive charisma. In its latest version, it features sleek lines, tidy surfaces, balanced proportions and now also innovative in-car gaming. The interior user experience has been expanded, allowing occupants to actively experience Mattel's classic card game UNO™ in the car with the UNO® Car Party!.

MINI Cooper
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MINI 3 door

Colour and material design: more character, more modernity, more MINI.

Mon Sep 23 11:00:00 CEST 2024Press Release

The new MINI family represents a completely new design language that focuses on the essentials and emphasises each model’s individual character. The clear and minimalist design language creates a modern, cosy feel in the redesigned interior. The new colour and material scheme makes an important contribution to this: innovative materials, fresh colours and new patterns create a brand-typical feeling that transforms the interior into a feel-good place.

Design, Concepts, Studies
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MINI Aceman

MINI Celebrates 65 Years of Iconic Innovation and Racing Heritage.

Mon Aug 26 00:01:00 CEST 2024Press Release

On August 26th, 2024, MINI celebrates a significant milestone - 65 years of pioneering design and exhilarating performance. Since its inception in 1959, MINI has captured the hearts of drivers around the world with its unique blend of style, agility, and innovation.

MINI Cooper
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Heritage
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MINI Brand Heritage
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MINI 3 door
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MINI Convertible

The new MINI Cooper S in JCW Trim: Sporty design with brand-typical performance.

Thu Jul 25 00:01:00 CEST 2024Press Release

The MINI Cooper S in the John Cooper Works Trim cites the brand's racing history through an individual front and rear design. Equipped with a powerful four-cylinder gasoline engine and a suspension and damping system tailored to agile handling, the iconic three-door MINI model stands for maximum driving pleasure.

MINI Cooper
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MINI 3 door

The new MINI Cooper S 5-door: More space and lots of driving fun.

Thu Jul 18 00:01:00 CEST 2024Press Release

The five-door MINI Cooper impresses with distinctive functionality, innovative assistance systems and its typical MINI design. The unmistakable appearance of the MINI Cooper 5-door is particularly well accentuated in Favoured Trim with the brand-typical Multitone Roof. An efficient four-cylinder gasoline engine with 150 kW/204 hp guarantees a high level of driving pleasure.

MINI Cooper
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MINI 5 door
 

Postcard Story. The MINI Countryman SE ALL4.

Mon Jul 01 00:01:00 CEST 2024Press Release

Urban or off-road — the new all-electric MINI Countryman SE ALL4 is the ideal companion. The MINI trunk volume, which can be extended up to 1450 l, offers plenty of storage space — for a family trip or an adventure holiday.

MINI Countryman
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MINI Electric
 

The new MINI Aceman SE in Favoured Trim: Powerful crossover with all-electric drive.

Fri Jun 28 00:01:00 CEST 2024Press Release

The compact external dimensions of the MINI Aceman make the progressive crossover model an agile companion in urban areas. With five seats at just under four meters length and generous space, it bridges the gap between MINI Cooper and MINI Countryman. The Favoured Trim underlines the strong character of the youngest member of the MINI family particularly expressively.

MINI Aceman
 

Postcard Story. The MINI John Cooper Works Countryman.

Wed Jun 26 00:01:00 CEST 2024Press Release

With its 2.0-liter four-cylinder TwinPower turbo engine and 300 hp, the MINI John Cooper Works Countryman is a power pack of the new MINI Family. Thanks to the adaptive JCW sports suspension and ALL4 all-wheel drive, the model offers maximum go-kart feeling on asphalt roads and unpaved terrain.

MINI John Cooper Works Countryman
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John Cooper Works
 

The New MINI Cooper 5 Door.

Wed Jun 12 00:00:00 CEST 2024Press Release

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A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

MINI Cooper
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MINI 5 door
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