For over 50 years now, the BMW Group has been engaged in hundreds of cultural cooperations worldwide. The main focus of its long-term commitment is on contemporary art, music and film as well as design. In all the cultural activities the company is involved in, the BMW Group guarantees absolute creative freedom, which is essential for both artists and BMW.
The Biscayan artist Damaris Pan has won the 39th edition of the Premio BMW de Pintura for her work ‘All monsters are human II’. In the Digital Art category, now in its third year, the prize went to the artist from León, Serafín Álvarez Prieto, for his audiovisual work ‘Spell’.
BMW France is providing an electric car service as part of the VIP programme to ensure more sustainable mobility for guests and collectors in the capital. Each year, the BMW ART MAKERS programme brings together and supports a duo of one artist and curator to create an artistic project driven by innovation and examining social issues. The current winners, Mustapha Azeroual and Marjolaine Lévy, present ‘The Green Ray’.
BMW, distributed by Borusan Otomotiv in Türkiye, is exhibiting the BMW i5 Flow NOSTOKANA at the 19th edition of Contemporary Istanbul, open for General Admission between October 24-27th, 2024, with a Preview Day on October 23rd. The installation, which had its world premiere at the Frieze Los Angeles art fair, will be on view for art enthusiasts at Tersane Istanbul.
From October 9 to 13, Frieze London and Frieze Masters will return to London’s Regent's Park. As one of Frieze’s long-term global partners since 2004, BMW will this year centre around presenting the artistic oeuvre of Ndebele artist Esther Mahlangu. This year’s BMW Lounge will present a curated selection of actor and Talk Art podcast co-host Russell Tovey’s private collection.
From September 4 to 7, Frieze Seoul will open its doors at COEX in Gangnam for the third edition of the internationally renowned art fair in Asia. As one of Frieze’s long-term global partners since 2004, BMW will be celebrating two special premieres at this year's fair.
Last weekend, BMW teamed up with the London Symphony Orchestra and the Staatsoper Unter den Linden to host free open-air concerts in London and Berlin.
This year’s BMW Classics, the free summer concert on 13 July at 5pm, highlights the continued partnership between BMW Group and the London Symphony Orchestra, which for the last twelve years has brought superlative live orchestral music to audiences in one of the world’s most iconic public spaces, Trafalgar Square, and to tens of thousands more around the globe watching on YouTube.
As part of the BMW ART MAKERS programme, the artist Mustapha Azeroual and the curator Marjolaine Lévy are developing their project ‘The Green Ray’. This artistic project is a new experiment resulting from their collaboration and will culminate in an original, immersive exhibition designed specifically to be shown at the Cloister of Saint-Trophime during the Rencontres d'Arles. The exhibition will be redesigned for Paris Photo at the Grand Palais, Paris.
For the 2024 “BMW Art Club. The Future is Art”, BMW invited the NOVIKI Art Studio to join the fifth edition of the art initiative. NOVIKI created the DREAM OF THE MACHINE – a multifaceted story of AI hallucinations and dreams, intermingled with human fantasies. Transcending man-machine boundaries, the project encourages reflection regarding the creative potential of Artificial Intelligence.
Hydrogen as a sustainable source of energy and movement is the central theme of BMW's program at this year's Art Basel in Basel. BMW, which has been a partner of Art Basel for 20 years, has commissioned London-based artist Es Devlin to create a series of multi-media works which will be unveiled on 10 June. In Hall 1.1 of the art fair Devlin has created a booth displaying four works.
BMW has been a long-standing partner of the most prestigious prize for contemporary art in Germany since 2006. The award trophy was designed by BMW Group Designworks for the first time.
+++ The internationally renowned artist’s project transforms the BMW M Hybrid V8 race car into a performative work of art +++ Mehretu's BMW Art Car will compete in the 24 Hours of Le Mans endurance race next month +++ Pan-African workshops to extend the cooperation between BMW and the artist through 2026 +++
For the second year in a row, electric BMW cars dressed in the work of a Nordic artist can be seen around Stockholm. During this year's Market Art Fair, 17-19 May, the BMW cars designed by Swedish artist Katrin Westman will be used to drive guests to and from the fair. The idea for the initiative comes from the global BMW Art Car project, where famous artists have been applying their artworks on cars since 1975.
From April 26 - 28, Gallery Weekend Berlin presents its 20th edition - spread across 69 locations with works by more than 100 international artists. The 55 participating galleries will showcase the diversity and quality of Berlin's gallery landscape with top-class exhibitions by both young and established artists.
On the occasion of Art Basel Hong Kong 2024, BMW and Alex Israel will present REMEMBR, an AI-powered, participatory and interactive video installation that guides visitors on a journey through time and memory in a captivating fusion of art and technology. The engaging installation will celebrate its debut in Asia and revolves around the all- electric BMW i7 and its innovative in-car experience features.
+++ Tribute to BMW Art Car by Esther Mahlangu +++ World premiere at Frieze Los Angeles +++ Colour-change technology reinterprets distinctive ornamentation +++ Complex colours and patterns showcase future potential for customised vehicles +++
Artist Mustapha Azeroual and curator Marjolaine Lévy were unanimously selected by the jury to develop their project "The Green Ray" as part of the BMW ART MAKERS program.
Soaring symphonies and thrilling high notes rang out in Melbourne’s Federation Square on Saturday, 3 February 2024, when thousands flocked to the highly successful, second Australian edition of BMW’s annual Opera for All concert series.
Julie Mehretu presents her first design studies for the 20th BMW Art Car. For this project, the internationally renowned artist combines her artistic work with a personal enthusiasm for automotive design and speed. She translates dynamism into form and applies one of her monumental motifs from a two-dimensional picture plane onto a three-dimensional industrially designed object.
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CO2 emission information.
Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.
All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.
