BMW and Tomorrowland: Premiere of the all-electric BMW iX1 on the first day of the electronic music festival in Belgium.
Wed Jul 27 15:00:00 CEST 2022Press Release
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#UNITEDINJOY: the motto of this year’s partnership between BMW and Tomorrowland. Co-creation: festival visitors’ wishes for the future gathered on the BMW iX1 x Steve Aoki. Activation campaign at Brussels Airport in “The Magical Forest of Joy” by BMW.