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Art Directors Club awards innovative BMW streaming platform JOYTOPIA.

Thu Jun 02 15:30:00 CEST 2022Press Kit

Aged

Grand Prix Digital for the global, virtual event on the occasion of IAA Mobility 2021 and CES 2022. BMW creates its own metaverse for interactive brand communication on the topics of sustainability and electric mobility. New JOYTOPIA worlds of experience for the digital presentation of the new BMW iX1 online now.

BMW iX1
 

MINI at IAA Mobility 2021 in Munich.

Wed Aug 04 00:01:00 CEST 2021Press Release

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MINI presents itself as a future-oriented brand that is leading distinctive design into the future, sets positive impulses, combines sustainability with emotions and places people at the heart of its product development.

F60
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F56
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MINI
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Europe
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Munich
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MINI Electric
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MINI Countryman
 

The BMW i8: From vision to icon, from bestseller to classic of the future.

Wed Mar 11 12:00:00 CET 2020Press Release

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The trailblazer for futuristic design and sustainable, dynamic driving pleasure - BMW i8 Coupé and BMW i8 Roadster nearing the end of their production run - first plug-in hybrid model of the BMW Group goes down in company history as the world's most successful sports car with electrified drive.

I12 LCI
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I15
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I01
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BMW i8
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i8 Coupé
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i8 Roadster
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BMW i Automobiles
 

The new MINI Cooper SE: premiere run to the IAA Cars 2019.

Wed Sep 11 06:00:00 CEST 2019Press Release

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Locally emissions-free from Munich to Frankfurt/Main – The first purely electrically powered model of the British premium brand makes the trip to its trade fair debut at the Frankfurt Motor Show with just one stopover – The high-voltage battery's fast charging capability enables sustainable driving fun beyond day-to-day urban traffic.

MINI Electric
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Europe
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Frankfurt
 

Next milestone: BMW Group aims to have one million electrified vehicles on the roads in 2021

Tue Sep 10 08:30:00 CEST 2019Press Release

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Oliver Zipse: Already at the forefront of electromobility +++ Market for electric vehicles developing at different rates +++ Customers are key: Technologies for climate protection only effective if customers want them and use them +++ Sustainability crucial throughout entire value chain +++ BMW i Hydrogen NEXT concept car on show at the IAA +++ Test fleet of fuel cell vehicles from 2022

Europe
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Corporate
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Corporate Events
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Motor Shows
 

103 years of BMW Group, 100 years of records and victories.

Fri Mar 01 10:00:00 CET 2019Press Release

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Courage, independence, competing with the best while forging new pathways – these have been the characteristics of the BMW Group since 7 March 1916. Today, BMW Group Classic is looking back on a series of events, record achievements and innovations, from the altitude world record in 1919, through the debut of the Mini 60 years ago, to the invention of the modern SUV with the X5 in 1999 – many others will follow in the course of 2019.

BMW Group Facilities
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Production Plants
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Heritage
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BMW Brand Heritage
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Corporate Heritage
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MINI Brand Heritage
 

MINI Design at the Festival of Speed 2018. One-off car auctioned for a good cause.

Wed Jul 11 11:00:00 CEST 2018Press Release

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At this year’s edition of the Festival of Speed (FoS) in Goodwood, taking place on 12 – 15 July, a quite unique MINI will be offered for auction. The one-off model was created by Oliver Heilmer, Head of MINI Design, and his team for the wedding a few weeks ago of Meghan, Duchess of Sussex, and Prince Harry, Duke of Sussex – and presented to one of the couple’s chosen charities, the non-profit organization Children’s HIV Association (CHIVA).

Lifestyle
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Design, Concepts, Studies
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Lifestyle Events
 

Innovative technology for a new legend: the new BMW M8 GTE.

Tue Sep 12 16:09:00 CEST 2017Press Release

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BMW Motorsport presented its new top-of-the-range model for the international GT racing scene at the International Motor Show (IAA) in Frankfurt am Main: the BMW M8 GTE. Before the BMW 8 Series Coupé goes on sale, the race car will compete on the track next season, including in the FIA World Endurance Championship (FIA WEC). It is with this series that BMW Motorsport will also make its return to the iconic 24 Hours of Le Mans (FRA).

BMW Motorsport
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BMW M Motorsport
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Motorsport Cars
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Motor Shows

The new BMW i3, the new BMW i3s.

Tue Aug 29 00:05:00 CEST 2017Press Kit

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The BMW i3 shows the way ahead to a new era of mobility. It is recognised the world over as a symbol of driving pleasure, sustainability and intelligent connectivity in the urban traffic environment, which is why it has become the best-selling electric car in the premium compact segment.

I01
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BMW i Automobiles
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BMW i3
 

This is tomorrow. Now. The BMW Group at the IAA 2017.

Wed Aug 09 17:34:00 CEST 2017Press Release

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At the Frankfurt International Motor Show (IAA) from 14 to 24 September, the guiding principle of the BMW Group’s exhibition will be: “This is tomorrow. Now.”. The display at the 10,500 m² booth in Hall 11 will encompass an unprecedented spectrum of topics – from BMW i and the latest products for the luxury segment, to BMW M, MINI and BMW Motorrad, as well as the latest developments from the world of mobility services.

Corporate
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Sales, Marketing
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Motor Shows
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Frankfurt
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All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

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