+++ A unique model in the automotive industry: collaboration with clients from different industries enables an outside-in perspective and innovative design solutions for the BMW Group +++ BMW Group subsidiary important driver of innovation and sustainability +++ Advanced Design: Raise and explore questions about the future of mobility +++
Daimler Mobility AG and BMW Group significantly strengthen the customer offering of Digital Charging Solutions GmbH (DCS) by adding bp as the third shareholder with a stake of 33.3%.
In Las Vegas today, BMW Group subsidiary Designworks unveiled a new camper concept and virtual reality experience, in partnership with The North Face, to imagine the future of protection from the elements.
The shoe, based on the legendary BMW GINA Light visionary model, will launch on July 1 2016.
2016 is an important year for the BMW Group: The company recently celebrated its centenary. The BMW Museum in Munich is now bringing this century of company history alive in all its facets with the exhibition “100 Masterpieces. BMW Group – 100 years of innovative strength and entrepreneurial courage”.
Concept cars give free rein to the creativity of automotive designers. From electric drive systems through gull-wing doors to fabric outer skins – the concepts are always focused on the future and brimming with visionary potential. Concept cars serve a variety of purposes, whether they are conceived as design studies, to help develop and implement new technologies, or to visualise what form new production models will take.
Munich/Como. The Concorso d`Eleganza in the Villa d`Esta was the compelling setting for the annual BMW Group Design Talk assembling top-class participants. The theme chosen for this year’s panel discussion was a reflection of the present climate of crisis and change: “Art and Design: Is Modesty the new Luxury?” An audience of international media members and select guests witnessed an exciting exchange, hosted by Cornelia Zetzsche, a renowned critic and ...
This year the Concorso d’Eleganza Villa d’Este once again invites contemporary concept cars and prototypes to compete alongside the historic models traditionally on display. To qualify for entry, concepts have to be driveable and no older than three years. As announced at the Concorso d’Eleganza Villa d’Este’s second press conference in Milan, eight such vehicles will attend the event at the end of April in a bid to be crowned the most beautiful ...
Successful design arouses desire. In order to achieve this, it is more crucial than ever before that car manufacturers create the conditions that allow customers to establish a close relationship with their cars. Therefore, designers seek ways to promote and intensify people's identification with their car that reach beyond pure aesthetics. In the premium segment in particular, customers demand cars that stir emotions and allow them to express their ...
The key to affecting the development of tomorrow's mobility lies in our readiness to challenge what is established and in the ability to present new options. In order to meet these objectives, BMW Group Design taps into the potential of the GINA principle (Geometry and Functions In "N" Adaptions) which promotes innovative thinking by allowing maximum freedom of crea-tivity.
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