With the new MINI John Cooper Works models, motorsport enthusiasts now have for the first time the choice between two fully electric models and three petrol-powered models with powerful four-cylinder TwinPower Turbo engines. Regardless of the drive train, all of MINI's high-performance models share the unparalleled driving dynamics, racing-inspired suspension technology, and the exclusive and aerodynamically optimized design.
The new MINI Aceman SE shines in the picturesque backdrop of Copenhagen in the modern color shade of Indigo Sunset Blue, captivating not only with its urban and dynamic character, but also with its distinctive personality.
The main protagonist of the global campaign is the high-performance brand John Cooper Works — which has been impressing MINI fans all over the world with its sporting agility for more than six decades. Both the brand's first two all-electric models and its siblings with combustion engines live up to the long history of racing thanks to specific chassis settings, sporty design and optimized aerodynamics.
+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show appearance of BMW Vision Neue Klasse and BMW Vision Neue Klasse X +++
MINI presents two all-electric John Cooper Works models for the first time. MINI John Cooper Works takes the performance of both models to the top of the premium small car segment with an energy boost and aerodynamically optimised design. Combined with race-inspired suspension technology and extended standard equipment, the new all-electric John Cooper Works models are in top form.
At the 90th edition of the famous motor show at Porte de Versailles (October 14 - 20, 2024), the British premium brand is presenting a purely electrically powered MINI model family. The highlights are the world premieres of two fullyelectric John Cooper Works models, which are all about performance and brand-typical sportiness.
The new MINI family represents a completely new design language that focuses on the essentials and emphasises each model’s individual character. The clear and minimalist design language creates a modern, cosy feel in the redesigned interior. The new colour and material scheme makes an important contribution to this: innovative materials, fresh colours and new patterns create a brand-typical feeling that transforms the interior into a feel-good place.
On August 26th, 2024, MINI celebrates a significant milestone - 65 years of pioneering design and exhilarating performance. Since its inception in 1959, MINI has captured the hearts of drivers around the world with its unique blend of style, agility, and innovation.
+++ Deliveries of fully-electric BMW vehicles grow by +34.1% in the first half of the year +++ Sales of BMW brand up +2.3% globally +++ Worldwide deliveries by the BMW Group totaled 1,213,359 units +++ Sales growth in Europe and North America +++
The compact external dimensions of the MINI Aceman make the progressive crossover model an agile companion in urban areas. With five seats at just under four meters length and generous space, it bridges the gap between MINI Cooper and MINI Countryman. The Favoured Trim underlines the strong character of the youngest member of the MINI family particularly expressively.
Munich. The BMW Group has announced a change in personnel at the helm of the MINI brand. Effective 1 August 2024, Stefan Richmann will take over management of MINI from Stefanie Wurst, who has held this position since 1 February 2022.
+++ Consistent strategic implementation: Dynamic BEV ramp-up aligned with profitability, as planned +++ BEV ramp-up continued as planned: 28% growth to around 83,000 BEVs in Q1 +++ BMW brand sales increased by 2.5% +++ Deliveries of models in the upper price segment rise by over 20% +++ Group EBT margin above target of >10% in Q1 +++ EBIT margin within the target range of 8-10% for nine consecutive quarters +++ Outlook for 2024 confirmed +++
“The MINI Aceman is a strong character with his own young personality within the new MINI family. It has an independent form language, is compact and looks agile. With its distinctive expression, it is the perfect everyday companion for those who value individuality in urban areas.” - Oliver Heilmer, Head of MINI Design
MINI celebrates the premiere of the first crossover model for the premium small car segment. The new MINI Aceman combines compact exterior dimensions with as much room as possible for occupants and an all-electric drive.
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CO2 emission information.
Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.
All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.
