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BMW to extend global tournament roster in becoming title sponsor of the Australian PGA Championship.
Wed Jul 03 11:04:27 CEST 2024 Press Release
+++ Premium car manufacturer announces title partnership with the BMW Australian PGA Championship +++ First edition with BMW to be held at the Royal Queensland Golf Club from 21st to 24th November 2024 +++ First BMW event in the Southern Hemisphere and third on the DP World Tour calendar +++
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Tim Holzmueller
BMW Group
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+++ Premium car manufacturer announces title partnership with the BMW Australian PGA Championship +++ First edition with BMW to be held at the Royal Queensland Golf Club from 21st to 24th November 2024 +++ First BMW event in the Southern Hemisphere and third on the DP World Tour calendar +++
Munich/Brisbane. BMW will become the title partner of
the Australian PGA Championship, one of Australian golf’s two major
golf events, as of the coming DP World Tour season. This sees the
premium car manufacturer extend its commitment to excellent pro events
on an additional continent. The BMW Australian PGA Championship is the
third BMW tournament on the DP World Tour, alongside the
35th BMW International Open taking place in Munich this
week and the BMW PGA Championship at Wentworth near London. BMW is the
title partner of the PGA TOUR’s playoff tournament – the BMW
Championship – in the USA, and of the BMW Ladies Championship on the
LPGA Tour in South Korea.
The BMW Australian PGA Championship is locked in for Royal Queensland Golf Club (Brisbane) from 21st to 24th November this year, the host venue of the 2032 Olympic Games golf competition. The tournament is one of the premier events on the Australian sporting calendar and will be the opening tournament of the 2024/25 DP World Tour season. Min Woo Lee of Australia has already confirmed he will return to defend his title.
“BMW has had a longstanding involvement in golf around the world for over 40 years, and we are excited to extend our partnership with the Australian PGA for such a prestigious Australian tournament. From the US via Europe to Asia and now Australasia, you will find BMW wherever golf is played and enjoyed through all major markets worldwide,” said Wolfgang Buechel, CEO BMW Australia. “This is BMW’s first major golf naming rights partnership in the Southern Hemisphere and builds on our existing relationship as the official automotive partner of the PGA, Golf Australia and the WPGA.”
Thanks to the co-sanctioning agreement between the Challenger PGA Tour of Australasia and DP World Tour, this year’s BMW Australian PGA Championship will again feature a world-class field, pitting the best of Australia’s professionals against an international contingent of contenders.
“We are delighted to welcome BMW as the naming rights partner for the Australian PGA Championship. They have had a wonderful influence on Australian golf and our PGA Championship for many years and this naming rights partnership takes their commitment to the next level,” said Gavin Kirkman, PGA of Australia CEO. “BMW's commitment to excellence and innovation perfectly aligns with our values, and we are confident that this partnership will contribute to the continued success and growth of the championship.”
As well as being naming rights partner of the BMW Australian PGA Championship, BMW is committed to supporting the future of Australian professional golf. The company currently has partnerships with LPGA Tour star Grace Kim and DP World Tour player Elvis Smylie.