BMW and Alex Israel will present REMEMBR at Art Basel Hong Kong 2024. The AI-based immersive video installation will be shown for the first time in Asia.

Israel worked closely with BMW to develop AI technology that will collect, filter, compose and choreograph the visitor’s phone’s camera content. In an immersive installation across seven custom-designed screens, guests are invited to discover the hyper-memories of Alex Israel and, equally, share their own.

"Working on REMEMBR with BMW has been an incredible learning experience. After the premiere of REMEMBR at Art Basel Miami Beach, I had the opportunity to further develop my initial concept on the basis of the BMW i7," said Alex Israel. "I often say that my real studio is my car. I get most of my ideas while I’m driving. I experience it as a very inspiring process: it brings back countless memories, sparks my imagination, and helps me to generate new memories and new ideas. The i7, with its AI technology and the My Modes feature, resonated for me as a milestone in the evolution of human-machine relationships. This car is an individually tailored capsule, a vessel for traveling through the world, but also through ones own subconscious mind. In a similar vein, our smartphones have evolved from mere communication devices into digital diaries and external hard drives for our memories. REMEMBR aims to revisit and share these memories in an engaging way. I'm excited for visitors to explore it and themselves this March at Art Basel Hong Kong."

REMEMBR reflects BMW’s commitment to innovation, cutting-edge technology and luxury design, which are key features of the BMW i7. The i7 represents the joy of moving forward as a symbol of integration and an empowering mindset. It represents the emotional spearhead that combines tech magic, comfort, and human-centric design in a fully electric vehicle. The BMW My Modes allow the car to respond to the driver’s mindset with different sensory environments, creating a human-centred approach to the use of technology.