- BMW Group delivered 2,521,525 units (+8.4%)
- BMW brand reports all-time sales high, up +9.1% year‑on‑year;
number one in global premium segment
- Sales of fully-electric vehicles more than doubled to 103,855 units
- MINI Electric* is MINI family’s highest-volume model
- One in four vehicles of the BMW Group sold in Germany is electrified
- Pieter Nota: “Want to continue profitable growth in 2022 and more
than double sales of fully-electric vehicles again”
Munich. The BMW Group posted solid year-on-year sales
growth of 8.4 percent last year, with a total of 2,521,525 BMW, MINI
and Rolls-Royce vehicles delivered to customers worldwide. BMW sales
reached a new all-time high of 2,213,795 units (+9.1%) last year, with
the brand leading the global premium segment. The company more than
doubled its sales of fully-electric vehicles in 2021 to 103,855 units (+133.2%).
“Despite supply bottlenecks and the continuing coronavirus pandemic:
We achieved a strong sales performance in 2021, thanks to a powerful
operational performance and stellar product line-up. Our brands
reported numerous all-time best sales results around the globe –
spearheaded by the BMW brand, which is number one in the global
premium segment,” said Pieter Nota, member of the Board of Management
of BMW AG responsible for Customer, Brands, Sales. “With more than
100,000 fully-electric vehicles sold last year, ramping up
electromobility was our clear focus,” Nota continued.
BMW Group well positioned to continue profitable growth in 2022
The company is optimistic about the current year. “In 2022 we want to
continue our profitable growth and we will systematically expand our
range of fully-electric vehicles. We have set ourselves particularly
ambitious growth targets in this area and aim to more than double our
sales of fully-electric vehicles from last year,” Nota added.
Systematic digitalisation of customer interface paves the way
for sales success in the future
With the introduction of the BMW iX and BMW i4, the BMW Group has
significantly expanded its digitalisation of the customer interface.
For instance, as well as offering intuitive configuration to simplify
the purchasing process, pre-configured new vehicles and newer used
cars across the entire model range can already be bought online in the
BMW Group’s domestic market of Germany. By 2025, the company plans to
sell around a quarter of its vehicles entirely online.
Data-based recognition of service requirements enables proactive
customer care. This means the customer can be contacted directly and
receive assistance remotely, wherever possible, or a visit to the
workshop can be set up easily and efficiently, if needed.
The new My BMW/MINI app offers even more additional features, such as
booking of digital services or broad access to charging options, and
also provides a direct channel to customers.
BMW sales surpass all-time high of pre-crisis year 2019
The BMW brand ended 2021 with global sales up 9.1 percent (to
2,213,795 vehicles) on the previous year. Thanks to its young and
attractive product line-up, BMW achieved its highest-ever sales figures.
2021 dominated by electromobility offensive
In 2021, 13 percent of BMW and MINI vehicles sold worldwide – a total
of 328,316 units (+70.4 %) – were already electrified. In Europe it
was already more than 23 percent (225,415 units).
With 37,939 BMW iX3* vehicles sold in 2021, about one in ten BMW X3
vehicles delivered to customers worldwide was fully electric. During
this same period, one in three customers worldwide who bought a MINI 3
door model opted for the model’s fully-electric variant* (34,851
units). At the same time, the BMW i3, the world's only fully-electric
premium vehicle in the compact segment, continued to grow in its ninth
year: With 28,216 vehicles sold, 5.4 percent more BMW i3 vehicles were
sold than in the previous year.
The BMW Group released two key innovation flagships, the BMW iX and
the BMW i4, onto the market late last year. In 2022, the company will
further expand its electric line-up with fully-electric versions of
the BMW 7 Series and BMW X1 and, in 2023, the high-volume BMW 5
Series. These will be joined by other models, including the successor
to the MINI Countryman and the all-electric Rolls-Royce Spectre.
By 2023, the company will have at least one fully-electric model on
the roads in about 90 percent of its current market segments. Over the
next ten years or so, the company plans to sell a total of about ten
million fully-electric vehicles.
The Neue Klasse, which is uncompromisingly geared towards
fully-electric drivetrains, will make a significant contribution to
BMW Group sales volumes from the middle of the decade onwards.
The MINI brand’s product range will be exclusively all-electric by
the early 2030s, while Rolls-Royce will also be an all-electric brand
from 2030 onwards. All future new models from BMW Motorrad in the
field of urban mobility will be fully electric.
Another milestone in the success story of BMW M GmbH
With a total of 163,542 M vehicles (+13.4%) delivered to customers,
BMW M GmbH once again posted all-time record sales in both the
high-performance and performance segments. The new BMW M3 and BMW M4
performed especially well. Sales of the BMW X5 M and BMW X6 M Sports
Activity Vehicles also increased year-on-year. In the performance
segment, growth came mainly from the new 4 Series derivatives – and
the 4 Series Coupé, in particular. The X3 M40i* and X7 M50i* also
enjoyed growing popularity. This year, the fully-electric BMW iX M60*
and BMW i4 M50* models will further contribute to the future success
of the brand.
One in ten MINI customers worldwide already drives fully electric
The MINI brand delivered 302,144 vehicles to customers last year –
3.3 percent more than in 2020. Around 17 percent of these vehicles had
an electrified drive train. More than one in ten MINI customers opted
for the fully-electric MINI: the MINI Cooper SE* (34,851 units). The
MINI Electric is the MINI family’s highest-volume model and was a
driving force for the brand in 2021, delivering growth of 98.2 percent
worldwide. With a planned realignment of the model range, expansion of
production capacity and development of new target groups and markets,
the MINI strategy will remain focused on successful, profitable growth
going forward.
Rolls-Royce Motor Cars posts highest sales in its history
Rolls-Royce Motor Cars reported the highest sales in the brand’s
117-year history, with 5,586 units sold worldwide (+48.7%). This
overall figure includes all-time record sales in most regions,
including Greater China, the Americas and Asia-Pacific, and in
multiple countries across the world. The past year was characterised
by high demand worldwide for all models, particularly Ghost and
Cullinan and all Black Badge variants, with current orders extending
well into the third quarter of 2022. Bespoke commissions were at
record levels and the company announced, alongside the launch of Boat
Tail, that Rolls-Royce Coachbuild would become a permanent fixture in
its future portfolio. The marque continues to evolve as a true luxury
house and now prepares for the historic market introduction of its
first all-electric motor car, Spectre, in the fourth quarter of 2023.
2021: Best year ever for BMW Motorrad
With 194,261 units (+14.8%) delivered to customers, 2021 was BMW
Motorrad’s best year ever. As in previous years, sales growth was
assured by the BMW 1250 GS, which once again made a vital contribution
to the success of the brand in 2021, with around 60,000 units sold.
The all-new BMW R 1250 RT got off to a good start in the marketplace,
as did the large R 18 models, with four derivatives presented so far.
The new S 1000 R was also very well received: Together with the first
BMW M model for BMW Motorrad, it brought fresh energy to the
four-cylinder scene and demonstrated BMW Motorrad’s technology leadership.
BMW & MINI sales in the regions/markets
In China, the BMW Group once again posted a new all-time sales high
in 2021 and continues to lead the premium segment. A total of 846,237
BMW and MINI vehicles were delivered to customers in China (+8.9%).
Sales of electrified vehicles in China continued to gain momentum with
growth of 69.6 percent and more than 21,000 units of the BMW iX3. The
company’s fifth-largest market, South Korea, also increased its sales
by 11.0 percent in 2021, with 77,592 units sold.
In the US, BMW brand deliveries climbed 20.8 percent to 336,644 units
and were therefore on a par with the pre-crisis year 2019. The MINI
brand sold 29,930 vehicles in the US in 2021 – an increase of 6.4
percent compared to the previous year. The BMW X model range accounted
for 60 percent of total US sales last year.
In Europe, total sales figures for BMW and MINI reached 948,087 units
(+3.9%). Belgium marked a historic first for the company, as the BMW
brand led a country’s total market in Europe for the first time. The
Netherlands also posted an all-time high: The BMW iX3* was the
best-selling electric model in the premium segment, with 2,733 new
vehicle registrations.
The BMW Group continued to grow its segment share in its domestic
market of Germany, with 267,917 units delivered (-6.8%) in 2021, and
leads the premium segment, with a market share of over 35 percent.
Sales of fully-electric vehicles more than doubled (27,248 new vehicle
registrations). Including the 43,842 PHEVs that were sold, a quarter
of all vehicles delivered in Germany were already electrified.
BMW Group sales in Q4/YTD December 2021 at a glance
|
4th Quarter 2021 |
Compared with previous year % |
YTD
December 2021 |
Compared with previous year % |
BMW Group Automotive | 589,301 | -14.2% | 2,521,525 | +8.4% |
BMW | 510,727 | -15.1% | 2,213,795 | +9.1% |
- BMW M GmbH | 40,540 | -7.0% | 163,542 | +13.4% |
MINI | 77,306 | -8.5% | 302,144 | +3.3% |
BMW Group electrified* | 96,741 | +26.9% | 328,316 | +70.4% |
Rolls-Royce | 1,268 | +14.8% | 5,586 | +48.7% |
BMW Motorrad | 37,652 | -5.1% | 194,261 | +14.8% |
*BEV and PHEV
BMW & MINI sales in the regions/markets
|
4th Quarter 2021 |
Compared with previous year % |
YTD
December 2021 |
Compared with previous year % |
Europe | 223,167 | -15.8% | 948,087 | +3.9% |
| 62,745 | -26.4% | 267,917 | -6.8% |
Asia | 232,222 | -17.1% | 1,065,141 | +8.2% |
| 176,600 | -18.9% | 846,237 | +8.9% |
Americas | 120,838 | -5.2% | 450,062 | +18.9% |
| 100,891 | -6.0% | 366,574 | +19.5% |
*Provisional registration figures
The delivery figures reported in this press release are provisional
and may change up until the BMW Group Report 2021 is published. Notes
on how delivery figures are prepared can be found in the BMW Group
Report 2020 from p.128.
*Consumption/emissions data:
MINI Cooper SE: Power consumption in kWh/100 km
combined: 16.9-14.9 NEDC, 17.6-15.2 WLTP
BMW iX3: Power consumption in kWh/100 km combined:
18.9-18.5 WLTP
BMW X3 M40i: Fuel consumption in l/100 km combined:
9.5-8.8 WLTP; CO2 emissions in g/km combined: 216-200 WLTP
BMW X7 M50i: fuel consumption in l/100 km combined:
11.2-11.0 NEDC, 12.8-12.3 WLTP; CO2 emissions in g/km combined:
258-252 NEDC, 292-280 WLTP
BMW iX M60: Power consumption in kWh/100 km combined:
24.7-21.7 WLTP (preliminary figures which have not yet been officially confirmed)
BMW i4 M50: Power consumption in kWh/100 km combined:
22.5-18.0 WLTP
If you have any questions, please contact:
BMW Group Corporate Communications
Christina Hepe, Communications Sales
Telephone: +49 89 382-38770
Email: christina.hepe@bmw.de
Eckhard Wannieck, head of Communications Corporate, Finance, Sales
Telephone: +49 89 382-24544
Email: eckhard.wannieck@bmwgroup.com
Media website: www.press.bmwgroup.com
Email: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2021, the BMW Group sold over 2.5 million passenger vehicles and
more than 194,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set its course for the
future early on and is making sustainability and resource efficiency
the focus of the company’s strategic direction – from the supply
chain, through production, to the end of the use phase, for all its products.
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