Munich. In the first three months of the year, the
BMW Group delivered a total of 636,606 BMW, MINI and Rolls-Royce
vehicles to customers (+33.5%) and achieved a new all-time high for
the first quarter. Between January and March, the company increased
its sales year-on-year in all major regions of the world. All BMW
Group brands posted sales growth worldwide during this period.
“We continued our growth momentum in the first quarter of this year,
selling more vehicles than ever before in this period. This all-time
high in sales underlines our ambitious growth targets for the year,”
said Pieter Nota, member of the Board of Management
of BMW AG responsible for Customer, Brands and Sales. “Our sales
performance was boosted by strong demand for our electrified vehicles,
in particular. In the past three months, we doubled our global sales
of electrified vehicles compared to the same period last year. This
puts us on track to deliver more than 100,000 fully-electric vehicles
this year, with at least a million electrified vehicles on the roads
in total by the end of this year,” Nota continued.
High customer demand speaks for strong product line-up and
confirms long-term product strategy of BMW
The BMW brand delivered 560,543 vehicles to
customers (+36.2%) in the first quarter of this year. The main factors
contributing to the brand’s first-quarter sales success were the X
models’ high popularity with customers (246,068 units, +36.5%), as
well as sales increases of 43.0% for the new high-volume BMW 5 Series
and 43.6% for the successful BMW 3 Series.
Sales of electrified vehicles more than doubled in first quarter
With 70,207 units sold in the first quarter of the year, the BMW
Group more than doubled its global sales of both PHEV and
fully-electric vehicles – once again demonstrating the importance of
electromobility for the company.
With the BMW iX3*, which was just released in Europe a few weeks ago,
the BMW i3 and the MINI Cooper SE*, the BMW Group already offers a
strong range of fully-electric vehicles that will be joined over the
course of the year by two key innovation flagships: the BMW iX and the
BMW i4. “Our customers are very interested in both of these vehicles.
That impressively underlines our perfect planning: the BMW iX and BMW
i4 are coming at exactly the right time,” added Nota.
The BMW Group is once again significantly increasing the pace of its
electromobility expansion and plans to have around a dozen
fully-electric models on the roads from 2023. In the coming years,
these will include models such as fully-electric versions of the
high-volume BMW 5 Series, the BMW 7 Series, the BMW X1 and the
successor to the MINI Countryman. By 2023, the BMW Group will have at
least one fully-electric model in about 90% of its current market segments.
Between now and 2025, the BMW Group plans to increase its sales of
fully-electric models by an average of well over 50% per year – more
than ten times the number of units sold in 2020.
The BMW Group expects fully-electric vehicles to account for at least
50% of its global sales in 2030. The MINI brand is likely to reach
this milestone already in 2027. By the early 2030s, MINI will be the
first BMW Group brand with a product range that is exclusively fully
electric. As a pure-electric global brand, MINI will continue to have
a footprint in all major world regions.
Over the next approximately ten years, the BMW Group plans to have a
total of around ten million fully-electric vehicles on the roads.
MINI achieves sales growth in all world regions in the first quarter
In the first quarter of 2021, a total of 74,683 MINI
vehicles were delivered to customers. Despite the brand’s limited
footprint in the Chinese market, this represents a 16.2 percent
increase over the previous year. MINI was, in fact, able to grow its
sales in all regions of the world compared to the first quarter of
2020. The MINI Countryman proved especially popular with customers,
posting growth of 36.0 percent; MINI 3 door sales were up 23.4
percent, while 19.1 percent more John Cooper Works models were sold
than in the previous year. Electrified vehicles accounted for 15
percent of total MINI sales in the first quarter – double the figure
for the previous year.
BMW M GmbH continues success of record year 2020 in Q1
With sales up 21.0 percent (37,896 units) year-on-year, BMW M
GmbH concludes a successful first quarter. The X5 M and X6 M
were the main drivers of growth in the high-performance models. In the
performance segment, the M440i Coupé* was the significant source of
growth. BMW M GmbH continued its model initiative in March, launching
four product highlights, the M3/M4, M440i Convertible* and M5 CS*.
Rolls-Royce Motor Cars with best first quarter result in
116-year history
Rolls-Royce Motor Cars recorded the brand’s
highest-ever first-quarter sales figures, with 1,380 motor cars
delivered to customers (+61.8%). This quarterly result exceeds the
previous record set in 2019 and is the highest in the marque's
116-year history. Sales growth was seen in all markets, with the
strongest in China, US and Asia Pacific. There was high demand for all
models, particularly for the new Ghost and the Cullinan, with order
books extending well into the second half of 2021. The company is
optimistic for the remainder of the year.
BMW Motorrad: Sales performance confirms successful growth
strategy
BMW Motorrad was able to deliver 42,592 motorcycles
and scooters to customers in the first three months of this year
(+22.5%) – its best-ever sales result for a first quarter. This sales
growth underpins BMW Motorrad’s successful growth strategy. Both its
strong product offering, with a variety of different models, and the
market launch of various new products, provide key elements for the
continued success of BMW Motorrad.
BMW & MINI sales in the regions/markets
In China, the BMW Group reported its best-ever first
quarter. Sales in the first three months of the year exceeded the high
pre-crisis deliveries in the first quarter of 2019. The important
Asian market of South Korea sold 20,321 vehicles
between January and March, with sales climbing 42.8% compared to the
same period last year.
In the US, the BMW Group was able to build on its
strong fourth quarter of 2020: Sales were up 20.1 percent in the first
three months of this year with a total of 77,718 BMW and MINI vehicles
delivered to customers.
In Europe, despite the impact of the coronavirus
pandemic on retail, total BMW and MINI sales increased by 8.3% to
238,761 vehicles.
BMW Group sales in Q1 2021 at a glance
|
1st Quarter 2021 |
Compared with previous year % |
BMW Group Automotive | 636,606 | +33.5% |
BMW | 560,543 | +36.2% |
- BMW M GmbH | 37,896 | +21.0% |
MINI | 74,683 | +16.2% |
BMW Group electrified* | 70,207 | +129.8% |
Rolls-Royce | 1,380 | +61.8% |
BMW Motorrad | 42,592 | +22.5% |
* BEVs and PHEVs
BMW & MINI sales in the regions/markets
|
1st Quarter 2021 |
Compared with previous year % |
Europe | 238,761 | +8.3% |
| 67,804 | -0.3% |
Asia | 286,968 | +76.4% |
| 229,748 | +97.3% |
Americas | 95,961 | +17.3% |
| 77,718 | +20.1% |
*Provisional registration figures
The delivery figures reported in this press release are provisional
and may change up until the first Quarterly Statement of 2021 is
published. Information on the preparation of the delivery figures can
be found in the BMW Group Report 2020 from p. 128.
*Consumption/emissions data:
BMW iX3: Power consumption combined: 17.8-17.5 (NEDC)
/ 19.0-18.6 (WLTP) kWh/100 km
MINI Cooper SE: Power consumption combined 16.9-14.9 kWh/100 km
BMW M440i xDrive Coupé: Fuel consumption combined:
7.1-6.8 (NEDC) / 8.1-7.4 (WLTP) l/100 km; CO2 emissions combined:
163-155 (NEDC) / 186-170 (WLTP) g/km
BMW M440i xDrive Cabrio
: Fuel consumption combined: 7.4-6.9 (NEDC) / 8.4-7.8
(WLTP) l/100 km; CO2 emissions combined: 169-159 (NEDC) / 192-177
(WLTP) g/km
BMW M5 CS Sedan: Fuel consumption combined: 11.3
l/100 km; CO2 emissions combined: 258 (NEDC) / 256 (WLTP) g/km
If you have any questions, please contact:
Corporate Communications
Christina Hepe, Corporate Communications
Email: christina.hepe@bmw.de, Telephone: +49-89-382-38770
Eckhard Wannieck, head of Corporate and Culture Communications
Email: eckhard.wannieck@bmw.de, Telephone: +49 89 382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2020 was € 5.222 billion on revenues amounting to €
98.990 billion. As of 31 December 2020, the BMW Group had a workforce
of 120,726 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set its course for the
future early on and is making sustainability and resource efficiency
the focus of the company’s strategic direction – from the supply
chain, through production, to the end of the use phase, for all its products.
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