PressClub Global · Article.
BMW Motorrad achieves its second-best sales result in history in 2020.
Wed Jan 20 09:00:00 CET 2021 Press Release
Despite a difficult environment, 169,272 BMW motorcycles and scooters were delivered to customers.
Press Contact.
Tim Diehl-Thiele
BMW Group
Tel: +49-89-382-57505
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Author.
Tim Diehl-Thiele
BMW Group
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Munich. Despite the Corona pandemic-related
challenges in 2020, BMW Motorrad was able to hand over 169,272
motorbikes and scooters to customers, thus achieving the second-best
sales result ever (previous year: 175,162 vehicles/ -3.4%). This sales
result underpins the successful growth strategy of BMW Motorrad. The
market launches of thirteen new models, the strong BMW Motorrad
product portfolio as well as the worldwide BMW Motorrad dealership
partners who, despite the most difficult circumstances, were able to
make 2020 a success thanks to their tireless efforts were the reasons
for this positive result.
Dr. Markus Schramm, Head of BMW Motorrad: "Following
difficult months from March to June, the entire BMW Motorrad team was
able to turn the tide by applying a high degree of pragmatic
flexibility and great personal commitment. In addition to arguably the
best BMW Motorrad product offering ever, it was this team effort, of
which I am very proud, that made the second best sales result ever
possible in 2020."
Dr. Markus Schramm continues: The market launch of the BMW R 18
was certainly one of the highlights in 2020. The long-awaited big
boxer has been very well received by both the specialist press and
customers worldwide.”
Stable sales in Europe with local fluctuations.
With an increase of 1,224 vehicles and thus 27,516 units sold,
Germany was even able to improve on the previous record year and
remains the largest market for BMW Motorrad. This success also
contributes to a pleasing overall European result for BMW Motorrad.
The impact of the pandemic has affected the main European
markets differently. While France was also up on the previous year
with 17,539 units (previous year: 17,300 units), Italy (13,918 units),
Spain (11,030 units) and Great Britain/Ireland (7,315 units) recorded
slightly lower sales figures. This results in a slight volume decline
of -5.3% for the European region as a whole.
Positive development in China and Brazil continues.
BMW Motorrad continues to grow in the Chinese and Brazilian markets.
With 11,788 motorbikes and scooters sold (previous year: 8,818 units),
BMW Motorrad achieved +33.7% growth in China. A similarly positive
development was observed in Brazil. With 10,707 vehicles sold
(previous year: 10.064 units) and a growth of +6.4%, the South
American market is among the top 7 BMW Motorrad markets in 2020.
The boxer still leads the pack.
With a total of almost 80,000 units sold, the boxer models continue
to form the backbone of BMW Motorrad's success. The traditionally
strong position of the hallmark BMW Motorrad drive was further
strengthened in 2020 with the launch of the 1800 cc displacement R 18 engine.
Strong performance in the segment up to 500cc.
The single-cylinder BMW G 310 R and BMW G 310 GS models enjoyed
unbroken popularity in 2020. In order to be fit for the future, both
models have undergone an extensive revision and will be presented to
the public in autumn 2020 with a new look and the latest technology.
With over 17,000 motorbikes sold worldwide, these two agile
all-rounders are a permanent fixture in the BMW Motorrad portfolio and
contributed to the overall success in 2020.
Confident debut of the new BMW Motorrad mid-range models.
BMW Motorrad hit the bull's eye with the market launch of the new F
900 R and F 900 XR models. With 14,429 models sold, BMW Motorrad was
able to further expand its strong position in the mid-range segment.
Together with the other models such as the BMW F 750 GS, BMW F 850 GS
and BMW F 850 GS Adventure, the total share of the 2-cylinder series
already exceeds 35,000 units.
Looking ahead at 2021.
Despite the fact that the general conditions worldwide remain
unpredictable, Timo Resch, Head of Sales and Marketing at BMW
Motorrad, is also quite positive about the year 2021: "First of
all, my special thanks go to our BMW Motorrad dealership partners who,
despite great challenges, were able to make 2020 a successful year
with creativity, flexibility and tireless commitment. We will again
deliver a variety of strong new products to our customers in 2021
together with our strong partners. The M 1000 RR, one of the most
spectacular sports bikes, is waiting to be released onto the
racetracks of this world. As a relaxed counterpoint, we are sending
the R 18 into its first full season with a rich range of accessories.
With the S 1000 R, we are launching a highly emotional and
uncompromising power roadster featuring super-sporty riding dynamics.
We will also present one or two surprises with regard to e-mobility
this year."
You will find further press material on BMW motorcycles and BMW
Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries, please contact:
Tim Diehl-Thiele, Head of Communication BMW
Motorrad
Telephone: +49 89 382 - 57505, tim.diehl-thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communication MINI and BMW
Motorrad, Telephone : +49 89 382 - 35108, jennifer.ruckenbrod@bmwgroup.com
Internet: www.press.bmw.de
E-mail: presse@bmw.de
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
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In 2020, the BMW Group sold over 2.3 million passenger vehicles
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