Munich. The BMW Group once again confirmed its
position as the world’s leading premium automotive manufacturer last
year, with a total of 2,324,809 BMW, MINI and Rolls-Royce vehicles
(-8.4%) delivered to customers worldwide. 686,069 vehicles were sold
at Group level in the fourth quarter, an increase of three percent
(+3.2%) year-on-year. Sales of plug-in hybrid vehicles climbed almost
40 percent (38.9%) compared to the previous year, reflecting strong
customer interest in this drive train variant.
“We responded to the effects of the corona pandemic with great
agility in sales management and production. As a result, we succeeded
in concluding the year with a strong fourth quarter and once again we
lead the premium segment worldwide," underlined Pieter
Nota, Member of the Board of Management of BMW AG responsible
for Customer, Brands and Sales. "Thanks to our Efficient Dynamics
technologies and the more than 135,000 electrified vehicles we
delivered in Europe, we overfulfilled our CO2 fleet targets in the EU
and were even able to go below the mandatory limit by a few
grams," Nota continued.
Consistent and rapid adaptation of sales channels
Due to the corona pandemic and the desire of customers for the sales
process to be as contactless as possible, the BMW Group systematically
pushed ahead with digitalization last year: Sales representatives in
more than 60 markets are now able to advise customers and sell
vehicles regardless of their location. They can configure vehicles
together using a shared screen, for instance, or give customers a live
demonstration of the cars they have in stock.
In a second step, the company has extensively implemented the sales
process online for its retail partners in key markets via its
high-traffic websites and will roll out this offering in additional
markets in 2021.
Strong performance by models in high-end luxury segment
The BMW brand finished the year with a total of
2,028,659 (-7.2%) vehicles delivered to customers worldwide. A
significant contribution was made by the strong performance of the
models in the upper luxury segment, which increased by 12.4 percent
year-on-year to a total of 115,420 units thanks to the 7 Series,
8 Series and BMW X7. Sales of these highly profitable models have
increased by more than 70 percent overall since 2018.
Sales of electrified vehicles up more than 30 percent,
demonstrating growth in electromobility
As an e-mobility pioneer, the BMW Group sold a total of 192,646
electrified BMW and MINI vehicles worldwide last year – an increase of
a third (+31.8%) over 2019. This means that electromobility is also a
significant growth driver for the company in absolute terms. Sales of
fully electric vehicles rose by 13 percent, while plug-in hybrid sales
climbed by almost 40 percent. In Europe, electrified vehicles already
accounted for 15 percent of total sales.
The BMW Group has now increased the number of electrified vehicles
(pure electric and plug-in hybrid) in its line-up to 13 models, which
are available in 74 markets around the globe. By 2023, the BMW Group
plans to almost double its line-up to 25 electrified vehicles, of
which more than half will be fully electric. The introduction of the
pure-electric MINI* and BMW iX3* last year will be followed in 2021 by
the start of production for the fully electric BMW iX in Dingolfing
and the BMW i4 in Munich.
BMW M GmbH defies current challenges to report most successful
year in its almost 50-year history
With sales growth of six percent (144,218 vehicles delivered),
BMW M GmbH once again closes the past year as the
most successful in its history. Especially the high-performance models
in the X series including the new X6 M50i* contributed to BMW M's
sales success. Last year, both the new BMW M3 and the BMW M4
celebrated their world premieres and both models will be launched in
the first quarter of this year.
MINI ELECTRIC and John Cooper Works models especially in high demand
In a challenging year and an extremely competitive segment, MINI
brand sales reached 292,394 units (-15.8%) in 2020. The fully electric
MINI ELECTRIC*, with 17,580 vehicles sold, and the John Cooper Works
models, with a total of 20,565 units (+20.8%) sold, were particularly
popular with customers.
Rolls-Royce Motor Cars: remarkable performance in an
extraordinary year
In 2020, Rolls-Royce Motor Cars sold a total of 3,756 motor cars
(-26.4%). This result was achieved despite the absence of the marque’s
best-selling model, Ghost, from the market, in anticipation of the
introduction of a new model which arrived at the end of the year.
Customer demand remained strong across all models, with Bespoke
commissions at record levels. The highlight of the year was the launch
of new Ghost, to universal acclaim from customers, the media and the
wider public alike. Orders for the new model have resulted in a strong
order book, filled well into the second half of 2021. Rolls-Royce
Motor Cars continues to strive for long-term sustainable growth.
BMW Motorrad posts second-best sales figures in its history
Despite the challenges resulting from the pandemic, BMW Motorrad was
able to deliver 169,272 motorcycles and scooters to customers in 2020
and achieved the second-best sales figures in its history. This
achievement underpins BMW Motorrad’s successful growth strategy.
Guarantor for the positive result was the market launch of thirteen
new models as well as the strong BMW Motorrad product portfolio.
BMW & MINI sales in the regions/markets
BMW Group sales in China were seven percent (7.4%)
higher than the previous year, with a total of 777,379 BMW and MINI
vehicles delivered to customers. This is the BMW Group’s best-ever
annual sales result in China since entering the market in 1994. The
company’s fifth-largest market, South
Korea, reported a significant sales increase of a
third (+30.5%), compared to the previous year, with 69,872 units sold.
The BMW Group sold a total of 306,870 units (-18.0%) in the
US last year. In a challenging environment dominated
by the coronavirus pandemic, the recovery in consumer demand, combined
with close and efficient cooperation with dealers, delivered a strong
fourth quarter.
In Europe, in an extraordinary year marked by retail
restrictions, total BMW and MINI sales were nearly sixteen per cent
(912,621 units) below the previous year. In its home market of
Germany, the BMW Group recorded a decline of 13.3%
(287,143 units).
BMW Group sales in Q4/YTD December 2020 at a glance
|
4th Quarter 2020 |
Compared with previous year % |
YTD
December 2020 |
Compared with previous year % |
BMW Group Automotive
1 | 686,069 | +3.2% | 2,324,809 | -8.4% |
BMW
1 | 600,799 | +4.3% | 2,028,659 | -7.2% |
BMW M GmbH
1 | 43,568 | +6.2% | 144,218 | +5.9% |
MINI
1 | 84,165 | -3.7% | 292,394 | -15.8% |
BMW Group electrified*
1 | 76,246 | +55.0% | 192,646 | +31.8% |
Rolls-Royce
1 | 1,105 | -20.7% | 3,756 | -26.4% |
BMW Motorrad | 39,673 | +3.8% | 169,272 | -3.4% |
*BMW i, BMW iPerformance, MINI Electric
1In connection with a review of its sales and related
reporting practices, BMW Group reviewed prior period retail vehicle
delivery data and determined that certain vehicle deliveries were not
reported in the correct periods. Further information can be found in
BMW Group’s 2019 Annual Report on page 54. As an update of the
information given there, BMW Group has revised the data on vehicle
deliveries retrospectively going back to 2015 in its sixteen most
significant markets.
BMW & MINI sales in the regions/markets
|
4th Quarter 2020 |
Compared with previous year % |
YTD
December 2020 |
Compared with previous year % |
Europe
1 | 264,096 | -4.0% | 912,621 | -15.7% |
| 85,062 | -6.7% | 287,143 | -13.4% |
Asia
1 | 279,986 | +14.8% | 984,515 | +6.1% |
| 217,698 | +10.1% | 777,379 | +7.4% |
Americas
1 | 127,459 | -4.4% | 378,613 | -19.7% |
| 107,299 | -2.2% | 306,870 | -18.0% |
*Provisional registration figures
1In connection with a review of its sales and related
reporting practices, BMW Group reviewed prior period retail vehicle
delivery data and determined that certain vehicle deliveries were not
reported in the correct periods. Further information can be found in
BMW Group’s 2019 Annual Report on page 54. As an update of the
information given there, BMW Group has revised the data on vehicle
deliveries retrospectively going back to 2015 in its sixteen most
significant markets.
The figures reported in this release are preliminary and subject to
change until the presentation of the Annual Report 2020.
If you have any questions, please contact:
Corporate Communications
Christina Hepe, Corporate Communications
Email: christina.hepe@bmw.de, Telephone: +49-89-382-38770
Eckhard Wannieck, head of Corporate and Culture Communications
Email: eckhard.wannieck@bmw.de Telephone: +49-89-382-24544
Media website: www.press.bmwgroup.com
Email: presse@bmwgroup.com
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial and mobility services.
The BMW Group production network comprises 31 production and assembly
facilities in 15 countries; the company has a global sales network in
more than 140 countries.
In 2020, the BMW Group sold over 2.3 million passenger vehicles and
more than 169,000 motorcycles worldwide. The profit before tax in the
financial year 2019 was € 7.118 billion on revenues amounting to €
104.210 billion. As of 31 December 2019, the BMW Group had a workforce
of 126,016 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company has therefore established
ecological and social sustainability throughout the value chain,
comprehensive product responsibility and a clear commitment to
conserving resources as an integral part of its strategy.
www.bmwgroup.com
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