Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

BMW Motorrad goes TikTok.

New digital communication channels open up new target groups.

Press Contact.

Tim Diehl-Thiele
BMW Group

Tel: +49-89-382-57505

send an e-mail

Author.

Tim Diehl-Thiele
BMW Group

This article in other PressClubs

Munich. BMW Motorrad is now also digitally represented on the TikTok platform. TikTok is particularly popular among 16-24 year olds (Generation Z) and reached one billion active monthly users in November 2019. This makes TikTok one of the fastest growing social networks.

Enormous potential for BMW Motorrad.
For BMW Motorrad, this opens up the opportunity to address a completely new target group and to build up long-term loyalty. On TikTok, users create short videos of up to 15 seconds using previously selected background music. In addition, so-called challenges increase user motivation to get involved and create specific content. In this exciting and dynamic environment, BMW Motorrad is the first motorcycle manufacturer to use this opportunity to break completely new ground in communication. BMW Motorrad's content is created explicitly for TikTok and enriches the entire brand presence with a creative facet.

Authentic insights into the world of BMW Motorrad.
The short video formats create a completely new approach to the brand. The videos are very up-close and direct and allow authentic insights into the world of BMW Motorrad, the products, the people and the values behind them. Especially the idea of the Challenges is ideally suited to the spirit of BMW Motorrad.


Follow BMW Motorrad on TikTok:

www.tiktok.com/@bmwmotorrad


You will find further press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.


In case of queries, please contact:

Tim Diehl-Thiele, Head of Communications BMW Motorrad
Telephone: +49 89 382-57505, Tim.Diehl-Thiele@bmw.de

Ingo Wirth, Head of Product and Lifestyle Communications MINI, BMW Motorrad
Telephone: +49 89 382-25814, Ingo.Wirth@bmw.de

Internet: www.press.bmw.de
E-mail: presse@bmw.de


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2019, the BMW Group sold over 2.5 million passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 133,778 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

Instagram: https://www.instagram.com/bmwgroup

LinkedIn: https://www.linkedin.com/company/bmwgroup/

Article Offline Attachments.

My.PressClub Login

PressClub Information

RSS NEWS FEED.

Open Website

With the PressClub RSS service, you can also receive publications as a news feed. Choose from various topic-specific feeds as needed, or use the feed with the latest articles to stay up to date.

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information are available at www.bmw.de/wltp and at www.dat.de/co2/.

Latest Facts & Figures.

Specifications of the BMW 1 Series 116, valid from 11/2024.
Tue Oct 29 15:21:59 CET 2024
1 Series
Specifications of the BMW 5 Series Sedan, valid from 07/2024.
Fri Jun 28 09:53:00 CEST 2024
G60
5 Series
Specifications of the BMW 5 Series Touring, valid from 07/2024.
Fri Jun 28 09:50:00 CEST 2024
G61
Touring
Show all

Search Settings.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of Attachment
  • Arabic
  • Chinese - simplified
  • Chinese - traditional
  • English
  • English - US
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Multilingual
  • Russian
  • Spanish
Updates
Top-Topic
Submit
Reset
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login