PressClub Global · Article.
The new BMW i Collection – stylish, innovative, sustainable. Sophisticated fashion and innovative home accessories for a modern lifestyle.
Tue Jun 05 11:00:00 CEST 2018 Press Release
The new BMW i Collection comprises a wide array of intelligent products for all areas of life that combine sustainability, premium quality, innovation and exceptional design – and therefore mirror the BMW i philosophy to perfection.
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BMW Group
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Gesa Pruene
BMW Group
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Munich. The new BMW i Collection comprises a wide array of intelligent products for all areas of life that combine sustainability, premium quality, innovation and exceptional design – and therefore mirror the BMW i philosophy to perfection.
The items of clothing, for example, stand out not just for their pureness of form and subtle colours, but also their eye-catching styling and use of resource-friendly materials.
Fashion and accessories with more to offer besides great
looks.
Take, for example, the ladies’ and men's
BMW i T-Shirt (RRP €59.00) or the
BMW i Long-sleeve Shirt for men (RRP €79.00), which
are made from organic cotton and TENCEL®. The latter is an
eco-friendly Lyocell fabric obtained from natural and sustainably
forested eucalyptus wood that gives the T-shirt a particularly silky feel.
The men’s BMW i Jacket (RRP €290.00) made from organic cotton features a delightful asymmetric cut and raglan sleeves, a high-quality lining in an elegant contrast colour, plus a very neat design touch in the form of buttons made from recycled paper.
Resource-friendly, sustainable manufacturing is an important consideration for the personal accessories in the collection, too. For instance, an unusual material known as appleskin – a vegan imitation leather made from apple fibres – is used for the BMW i Backpack (RRP €269.00), with its minimalist appearance and padded laptop compartment. And selvedge waste from BMW i car seat production is ingeniously turned into the BMW i Pencil Set (RRP €29.90), complete with a high-quality, handcrafted case made from BMW i leather.
The fruits of 3D printing
: PROJEKT SAMSEN for BMW i Sunglasses.
The
pioneering 3D printing technology already in use at BMW for a
significant period of time enhances sustainability on the lifestyle
front, too. PROJEKT SAMSEN, a young and creative Berlin-based label,
has designed a glasses frame that is produced entirely using 3D
printing – and requires neither hinges nor screws. This means there is
virtually no production waste and the glasses are easy to recycle.
High-class home accessories bring stylish sustainability to
daily life.
The BMW i Collection doesn’t stop at
clothing and personal accessories – it also includes stylish designs
for the home or office. The BMW i Wooden Bowl (RRP
€100.00) is made in a workshop in Finland. Although appearing
feather-weight on account of its gracefully light, Scandinavian
design, the bowl has a sturdiness that makes it ideal for holding
office utensils, for example.
The BMW i Coffee Maker by Stelton (RRP €79.95) and the BMW i Cup by Stelton (RRP €24.95) both feature an elegant blend of eco-friendly bamboo and classic stoneware. A discreet laser-cut BMW i logo puts the finishing touch to this Scandinavian-inspired design.
The BMW i Collection is now available at selected BMW dealers as well as online at www.shop.bmw.com.
Manufacturer’s recommended retail prices:
BMW i
T-Shirt, ladies’ and men’s: €59.00
BMW i Long-sleeve Shirt,
men’s: €79.00
BMW i Jacket, men’s: €290.00
BMW i Backpack:
€269.00
BMW i Pencil Set: €29.90
Projekt Samsen for BMW i
Sunglasses, ladies’ and men’s: price on request
BMW i Wooden
Bowl: €100.00
BMW i Coffee Maker by Stelton: €79.95
BMW i
Cup by Stelton: €24.95