PressClub Global · Article.
Something spooky is going on! Halloween pumpkin caught at the wheel of a BMW X2.
Tue Oct 31 00:05:00 CET 2017 Press Release
Mysterious sighting of the compact Sports “Paranormal” Actitivity Coupe during the night of jack-o’-lanterns and sorcery.
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Christophe Koenig
BMW Group
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Munich. Things are starting to get a little weird. Following its two camouflaged outings through the urban jungle and at Milan Fashion Week, the new BMW X2 (fuel consumption combined: 6.3 – 4.5 l/100 km [44.8 – 62.8 mpg imp]; CO2 emissions combined: 144 – 118 g/km) is now the protagonist in yet another mystery sighting, this time for Halloween. Conjured up from nowhere and piloted as if by magic, the latest Sports “Paranormal” Activity Coupe apparition provides an intriguing preview of an automotive newcomer that will manifest itself very shortly.
From its origins through to its modern-day form, Halloween has for centuries been the night of ghostly figures, scary stories and mystic rituals. Which makes this the ideal occasion for the new BMW X2 to make a spontaneous and dramatic entrance. Whereas in times gone by, people would ready themselves for the onset of winter by lighting blazing fires and invoking supernatural forces, now creepy costumes and jack-o’-lanterns – with their menacing grimaces – form the eerie backdrop as the new BMW X2 steals the show with its frightening good looks.
So the pumpkin very clearly sets the tone, with its influence extending far beyond the intense orange of the X2’s exterior paintwork.