PressClub Global · Article.
BMW Connected North America - The vision of the personalised digital companion becomes reality. Launch in USA with exclusive presentation at BUILD, Microsoft Corp’s. developer conference.
Thu Mar 31 19:00:00 CEST 2016 Press Release
Munich/San Francisco. On 31 March 2016, BMW Connected North America for iOS is being presented at the Microsoft BUILD conference in San Francisco, and at the same time is being made available to download exclusively for BMW Connected Drive users in the USA. BMW Connected North America opens up a highly personalised world of intelligently connected, digital mobility services to users in the USA.
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BMW Group
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Author.
Nadja Horn
BMW Group
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Munich/San Francisco. On 31 March 2016, BMW Connected
North America for iOS is being presented at the Microsoft BUILD
conference in San Francisco, and at the same time is being made
available to download exclusively for BMW Connected Drive users in the
USA. BMW Connected North America opens up a highly personalised world
of intelligently connected, digital mobility services to users in the
USA. The services revolve around the user and their individual
mobility requirements, be it inside or outside the vehicle. The BMW
Group is thereby turning the vision of BMW Connected as unveiled at
the CES 2016 into reality: straightforward, seamless interlinking of
various mobility events fine-tuned to the user’s needs.
This cross-platform mobility concept is based on an extremely
flexible technical infrastructure known as the Open Mobility Cloud.
This newly created architecture builds on the highly flexible,
integrated tools and services of Microsoft Azure. The intelligent
system processes data and information from all sorts of different
sources, thereby providing the basis for personalisation and context
orientation of the services. Besides this, the Open Mobility Cloud
also offers far-reaching capabilities in terms of machine learning and
data analysis.
In the first version of BMW Connected North America, which is
available in the USA from today, the personal mobility of the future –
the daily management of mobility requirements – assumes a central
role. In practical terms, this means always arriving on time. BMW
Connected North America recognises the user’s contextual,
mobility-related information, such as destination addresses and
arrival times, and combines this information with up-to-date traffic
data. A message is then sent to the user’s smartphone notifying them
in advance of exact departure times, based on the current traffic
situation and other information. After getting into the vehicle, the
destination details can be transferred to the BMW navigation system at
the simple push of a button. The Open Mobility Cloud’s ability to
learn means that, for example, frequently visited places are
automatically stored and can then be easily accessed for journey
management in future. In addition to this, the BMW Remote Services are
also integrated under the umbrella of BMW Connected.
BMW Connected North America is available to download for iPhones
from the Apple App Store from 31 March 2016 in the USA only, and can
be used in BMW vehicles with the active optional extra “ConnectedDrive
Services”. Further markets will follow in the course of this year.
Further product information relating to the launch of BMW
Connected North America in the USA can be found at: http://www.bmwusa.com