PressClub Global · Article.
Wanted: "Resale Value Giant". Found: four MINI models.
Fri Jun 13 16:30:00 CEST 2014 Press Release
"Focus Online" publishes current ranking of models with the highest level of value retention on the German automotive market: awards go to the new MINI One, the MINI Cooper S Paceman, the MINI One Convertible and the MINI Cooper Coupé.
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Matthias Bode
BMW Group
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Author.
Matthias Bode
BMW Group
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Munich. The MINI combination of driving fun,
expressive design and premium quality is still unique - and it is
helping current models of the British brand to achieve lasting appeal.
This is once again reflected in the new "Resale Value
Giants" ranking published in the online edition of
"Focus" magazine. Here, no less than four MINI models have
been recognised for their outstandingly stable value. The new MINI
One, the MINI Cooper S Paceman, the MINI One Convertible and the MINI
Cooper Coupé all occupy leading positions in their respective segments.
The current "Resale Value Giants" ranking in a total
of 16 vehicle categories is based on analyses carried out by the
Saarbrücken-based market research institute Bähr & Fess Forecasts
which looks at the value stability of all new cars over the coming
four years. As well as referring to specific criteria such as purchase
price, vehicle properties, brand image and ratings on comparative
tests and customer surveys, the experts also base their forecasts on
generic factors such as the quality of competitors in the segment and
general developments on the automotive market.
The new MINI One perfectly meets the requirements for a high
level of demand on the used car market. Market experts forecast a
resale value of 59 per cent of the current retail price for the latest
generation of the British small car original in four years' time - the
highest percentage value of all models listed in the new ranking. This
puts the new MINI One in the lead in the segment of small cars, while
the MINI Cooper S Paceman is in first position in the category
"Mini SUV" with an anticipated resale value of 57.5 per cent.
And MINI models achieve two additional top placements in the
calculation of depreciation in absolute figures. The MINI One
Convertible is shown to be the "Resale Value Giant" in the
"Convertible" segment. In the "Coupé" category,
owners of a MINI Cooper Coupé can expect the value of their car to
drop the least. The sporty 2-door model is also well up on the
competition in terms of its relative value retention. It is placed
second in its vehicle category with a resale value of 55.5 per cent.
Here a higher level of value stability is only forecast for the BMW
220i Coupé at 59 per cent.
Resale value comparison is an important guideline for potential
new car customers when they make a purchase decision. After all,
depreciation is a significant cost factor. MINI drivers are at an
advantage here: their car not only gives them a low level of fuel
consumption but also a particularly high level of value stability.
Models of the British brand have regularly been placed among the
"Resale Value Giants" for several years. And other
independent experts likewise confirm the outstanding value stability
of current MINI models. For example, the MINI Cooper S Countryman came
first in its class in the "Value Master 2014" list published
in the car magazine "Auto Bild" and compiled in
collaboration with the market analysis institute Schwacke.